Senior Marketing Manager – Customer Journey

eRecht24

. Own the end-to-end customer journey at eRecht24—from the first brand touchpoint and organic channels through long-term customer retention .

Posted 9/29/2026full-timeBerlin • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in mapping and optimizing customer journeys across multiple channels, with a strong focus on data-driven marketing decisions and customer retention strategies. Proficient in leveraging analytical skills to enhance conversion rates and user understanding in a SaaS environment.

Highest-signal resume keywords

Customer Journey MappingLifecycle MarketingCross-Channel OptimizationAnalytical SkillsFluent in German

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingCustomer Journey OptimizationFunnel AnalysisAttribution ModelingCohort AnalysisSaaS MarketingChurn PreventionLTV OptimizationMarketing AutomationJourney-Based Communication

Soft Skills

Cross-Functional CollaborationConceptual SkillsAnalytical Thinking

Tools & Technologies

AI ToolsMarketing Automation Platforms

Industry Keywords

B2B SaaSLegal TechFreemium-to-Premium Conversion

About the role

Key responsibilities & impact

Own the end-to-end customer journey at eRecht24—from the first brand touchpoint and organic channels through long-term customer retention
Develop and maintain a cross-channel Customer Journey Map
Identify critical moments, customer drop-off points, and conversion levers
Orchestrate collaboration among marketing teams across the customer journey
Develop concepts for onboarding, activation, upgrades, retention, and win-back
Refine buyer personas based on real user data
Bring the customer perspective into data-driven marketing decisions
Combine quantitative funnel analyses with qualitative insights
Work cross-functionally across all marketing teams
Ensure a cohesive customer journey across individual disciplines
Report directly to Marketing leadership
Actively use AI tools in day-to-day work

Requirements

What you’ll need

5+ years of experience in digital marketing, with a focus on customer journey, lifecycle marketing, or growth marketing
Demonstrated experience mapping and optimizing customer journeys across multiple channels and funnel stages
Strong understanding of the full funnel—from awareness and lead generation through nurturing, conversion, and retention
Cross-functional experience and the ability to build bridges between specialist teams
Strong analytical and conceptual skills; ability to combine conversion rates, attribution, and cohort analysis with an understanding of users
Experience in a SaaS or subscription environment, particularly freemium-to-premium conversion, churn prevention, and LTV optimization
Fluent in German (native speaker or C2 level)
Experience with marketing automation and journey-based communication (nice to have)
Knowledge of attribution modeling and cross-channel tracking (nice to have)
Legal tech or B2B SaaS background (nice to have)
Remote work within Germany or regular on-site presence in Berlin

Benefits

Comp & perks

A dynamic, close-knit team with open communication
Flat hierarchies and short decision-making processes
Thorough onboarding and individualized development opportunities
Modern office in Berlin-Charlottenburg, near Kurfürstendamm (Ku’damm)
Complimentary snacks, soups, coffee, soft drinks, and water
Regular team events and informal get-togethers
Performance-based compensation
Remote-first work environment
Regular in-person attendance in Berlin for workshops and strategy sessions