eRecht24

Marketing

• Own the end-to-end customer journey at eRecht24—from the first brand touchpoint and organic channels through long-term customer retention
• Develop and maintain a cross-channel Customer Journey Map
• Identify critical moments, customer drop-off points, and conversion levers
• Orchestrate collaboration among marketing teams across the customer journey
• Develop concepts for onboarding, activation, upgrades, retention, and win-back
• Refine buyer personas based on real user data
• Bring the customer perspective into data-driven marketing decisions
• Combine quantitative funnel analyses with qualitative insights
• Work cross-functionally across all marketing teams
• Ensure a cohesive customer journey across individual disciplines
• Report directly to Marketing leadership
• Actively use AI tools in day-to-day work

Senior Marketing Manager – Customer Journey