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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and content design, with a strong focus on growing brand visibility and engagement on LinkedIn through both organic and paid strategies. Proficient in creating audience-friendly visuals and copy while applying UX, SEO, and AIO best practices to enhance website performance.
Highest-signal resume keywords
Digital MarketingLinkedIn Brand GrowthPowerPoint DesignWordPress Content ManagementSEO Principles
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent DesignVideo ProductionData VisualizationCopywritingGraphic DesignPresentation DesignContent StrategyAnalytics ToolsSEO Tools
Soft Skills
Attention to DetailCollaborationCommunicationCreativityProject Management
Tools & Technologies
Adobe Creative SuiteFigmaCanvaGA4LinkedIn AnalyticsSEMrushAhrefs
Industry Keywords
B2B MarketingProfessional ServicesConsultingContent MarketingSocial Media Marketing
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Bring the Ergomed brand to life across LinkedIn, business presentations, and brand websites
- Turn complex ideas and brand messaging into clear content, copy, design, and storylines
- Use AI to accelerate productivity, improve output quality, shorten completion times, and automate manual workflows with human oversight
- Grow brand visibility and engagement on LinkedIn through organic content and paid campaigns
- Create channel-native LinkedIn posts, graphics, carousels, and short-form videos
- Translate technical subject matter into clear visual content for B2B audiences
- Plan and maintain LinkedIn posting cadence, set up and optimise paid campaigns, and adjust content based on engagement data
- Design and rework sales decks, pitch decks, client presentations, and capability presentations in PowerPoint
- Create infographics, data-visualisation slides, diagrams, timelines, reusable templates, and slide libraries
- Quality-check high-visibility presentations before delivery to clients or executives
- Build and edit WordPress or CMS pages and content
- Apply UX, SEO, and AIO best practices to improve website discovery, engagement, and conversion
- Improve page structure, navigation, calls to action, readability, and visual consistency
- Partner with developers, designers, content contributors, Brand Managers, the Thought Leadership Marketer, freelancers, and agencies
- Track performance across LinkedIn, websites, and presentations and provide recommendations
- Review competitor websites and LinkedIn presence
- Maintain content calendars, publication schedules, project trackers, SharePoint and Teams folders
- Manage reporting for the company card credit statement
- Aggregate content for internal presentations
Requirements
What you’ll need- Demonstrated post-university experience in digital marketing, social media, content or communications design, or a related B2B field
- Demonstrated ability to grow a brand on LinkedIn through both organic and paid content
- Strong PowerPoint skills, including master slides, layouts, charts, and controlled use of animation
- Solid design fundamentals: typography, layout, hierarchy, whitespace, and colour
- Hands-on experience building and editing pages in WordPress or a similar CMS
- Working knowledge of UX, SEO, and AIO principles for websites
- Ability to turn complex ideas into clear, audience-friendly visuals and copy
- Ability to plan, produce, and edit short-form videos for professional social channels
- Strong writing, editing, and attention to detail
- Bachelor’s degree in marketing, communications, design, digital media, or a related field, or equivalent practical experience
- Fluent in English
- Experience in B2B professional services, consulting, or another expertise-led business is desirable
- Familiarity with Adobe Creative Suite, Figma, or Canva is desirable
- Experience with analytics tools such as GA4 and LinkedIn Analytics is desirable
- Experience with SEO tools such as SEMrush and Ahrefs is desirable
Benefits
Comp & perks- Remote work
- Collaborative and diverse team environment
- Opportunity to make a difference to patients’ lives
- Growth opportunities
- Passionate team of experts in clinical research, pharmacovigilance, and quality consulting
