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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and content design, with a strong focus on LinkedIn brand growth through organic and paid strategies. Proficient in creating engaging visuals and copy while applying UX, SEO, and AIO best practices to enhance website performance.
Highest-signal resume keywords
Digital MarketingLinkedIn Brand GrowthPowerPoint DesignWordPress CMS ManagementUX and SEO Principles
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent DesignPowerPoint SkillsWordPress ManagementUX PrinciplesSEO PrinciplesVideo ProductionData VisualizationCopywritingEditing
Soft Skills
Attention to DetailCollaborationCommunication
Tools & Technologies
Adobe Creative SuiteFigmaCanvaGA4LinkedIn AnalyticsSEMrushAhrefs
Industry Keywords
B2B MarketingContent StrategyBrand VisibilitySocial Media EngagementMarketing Analytics
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Bring the Ergomed brand to life across LinkedIn, business presentations, and brand websites
- Turn complex ideas and brand messaging into accessible content, copy, design, and storylines
- Use AI to improve productivity, output quality, and workflow automation while maintaining human oversight
- Grow brand visibility and engagement on LinkedIn through organic content and paid campaigns
- Create channel-native LinkedIn posts, graphics, carousels, and short-form videos
- Plan and maintain LinkedIn posting cadence, set up and optimise paid campaigns, and adjust content based on engagement data
- Design and rework sales decks, pitch decks, client presentations, and capability presentations in PowerPoint
- Create infographics, data-visualisation slides, diagrams, and timelines
- Maintain reusable PowerPoint templates and slide libraries
- Quality-check high-visibility decks before delivery to clients or executives
- Build and edit WordPress or CMS pages and content
- Apply UX, SEO, and AIO best practices to improve website discovery, engagement, and conversion
- Improve page structure, navigation, calls to action, readability, and visual consistency
- Partner with developers, designers, and content contributors to launch and refine pages
- Track channel performance and turn data into practical recommendations
- Review competitor websites and LinkedIn presence
- Coordinate with Brand Managers, the Thought Leadership Marketer, Marketing Specialists, freelancers, and agencies
- Maintain content calendars, publication schedules, project trackers, and operational tools
- Organize Marketing SharePoint and Teams folders
- Manage reporting for the company card credit statement
- Aggregate content for internal presentations
Requirements
What you’ll need- Demonstrated post-university experience in digital marketing, social media, content or communications design, or a related B2B field
- Demonstrated ability to grow a brand on LinkedIn through both organic and paid content
- Strong PowerPoint skills, including master slides, layouts, charts, and controlled use of animation
- Solid design fundamentals, including typography, layout, hierarchy, whitespace, and colour
- Hands-on experience building and editing pages in WordPress or a similar CMS
- Working knowledge of UX, SEO, and AIO principles for websites
- Ability to turn complex ideas into clear, audience-friendly visuals and copy
- Ability to plan, produce, and edit short-form videos for professional social channels
- Strong writing, editing, and attention to detail
- Bachelor’s degree in marketing, communications, design, digital media, or a related field, or equivalent practical experience
- Fluent in English
- Desirable: experience in B2B professional services, consulting, or another expertise-led business
- Desirable: familiarity with Adobe Creative Suite, Figma, or Canva
- Desirable: experience with analytics tools such as GA4 and LinkedIn Analytics, and SEO tools such as SEMrush and Ahrefs
Benefits
Comp & perks- Remote work availability
- Collaborative, diverse, and inclusive team environment
- Opportunities for growth and meaningful contribution to patients’ lives
- Passionate team of experts in clinical research, pharmacovigilance, and quality consulting
