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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and content design, with a strong focus on LinkedIn brand growth through organic and paid strategies. Proficient in creating engaging presentations, utilizing design fundamentals, and applying UX, SEO, and AIO best practices to enhance online visibility and engagement.
Highest-signal resume keywords
Digital MarketingLinkedIn Brand GrowthPowerPoint DesignWordPress CMS ManagementUX and SEO Principles
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent DesignPowerPoint SkillsWordPress ManagementUX PrinciplesSEO PrinciplesAIO Best PracticesVideo ProductionData VisualizationGraphic Design
Soft Skills
Strong WritingAttention to DetailCommunication SkillsCollaborationProject Management
Tools & Technologies
LinkedInPowerPointWordPressCMSMarketing SharePointTeamsAnalytics ToolsContent CalendarsProject TrackersGraphic Design Software
Industry Keywords
B2B MarketingBrand VisibilityContent StrategySocial Media MarketingPresentation DesignEngagement DataFreelancer CoordinationClient PresentationsOrganic ContentPaid Campaigns
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Bring the Ergomed brand to life across LinkedIn, business presentations, and brand websites
- Translate complex ideas and brand messaging into clear content, copy, design, and storylines
- Use AI to improve productivity, output quality, and workflow automation with appropriate human oversight
- Grow brand visibility and engagement on LinkedIn through organic content and paid campaigns
- Create channel-native LinkedIn posts, graphics, carousels, and short-form videos
- Plan and maintain the LinkedIn posting cadence, set up and optimize paid campaigns, and adjust content using engagement data
- Design and rework sales decks, pitch decks, client presentations, and capability presentations
- Create infographics, data-visualization slides, diagrams, and timelines
- Create and maintain reusable PowerPoint templates and slide libraries
- Quality-check high-visibility presentations before they reach clients or executives
- Build and edit WordPress or CMS pages and content
- Apply UX, SEO, and AIO best practices to improve website discovery, engagement, and conversion
- Improve website structure, navigation, calls to action, readability, and visual consistency
- Partner with developers, designers, and content contributors to launch and refine pages
- Track performance across LinkedIn, websites, and the presentation system and provide recommendations
- Review competitor websites and LinkedIn presence
- Coordinate with Brand Managers, the Thought Leadership Marketer, and other Marketing Specialists
- Brief freelancers or agencies when needed
- Maintain content calendars, publication schedules, project trackers, and operational tools
- Organize Marketing SharePoint and Teams folders
- Manage reporting for the company card credit statement
- Aggregate content for internal presentations
Requirements
What you’ll need- Demonstrated post-university experience in digital marketing, social media, content or communications design, or a related B2B field
- Demonstrated ability to grow a brand on LinkedIn through both organic and paid content
- Strong PowerPoint skills, including master slides, layouts, charts, and controlled use of animation
- Solid design fundamentals: typography, layout, hierarchy, whitespace, and colour
- Hands-on experience building and editing pages in WordPress or a similar CMS
- Working knowledge of UX, SEO, and AIO principles for websites
- Ability to turn complex ideas into clear, audience-friendly visuals and copy
- Ability to plan, produce, and edit short-form videos for professional social channels
- Strong writing, editing, and attention to detail
- Bachelor’s degree in marketing, communications, design, digital media, or a related field, or equivalent practical experience
- Fluent in English
Benefits
Comp & perks- Employees can work remotely
- Passionate and collaborative team of experts
- Diverse and inclusive workplace where every voice counts
- Opportunity to make a real difference to patients' lives
- Growth opportunities
- Collaborative partnerships and supportive work environment
