Area Sales Manager

ESA - Electronic Security Association

. Manage, retain and grow revenue across a field sales territory covering Greater Manchester and Belfast .

Posted 10/14/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in field sales and B2B account management, with a strong focus on relationship building, consultative selling, and achieving sales targets. Proficient in pipeline management and delivering technical presentations to drive revenue growth.

Highest-signal resume keywords

Field Sales ExperienceB2B Account ManagementTerritory ManagementSales ForecastingCustomer Relationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales FundamentalsPipeline ManagementAccount DevelopmentNegotiation SkillsClosing Skills

Soft Skills

Strong CommunicationProactive ApproachOrganizational SkillsResilienceSolution-Oriented Mindset

Tools & Technologies

CRM Software

Certifications & Qualifications

Full UK Driving Licence

Industry Keywords

Electronic SecurityElectrical WholesaleAVFireCCTVTrade Distribution

About the role

Key responsibilities & impact

Manage, retain and grow revenue across a field sales territory covering Greater Manchester and Belfast
Build long-term relationships with security installers, systems integrators, electrical contractors and trade partners
Act as trusted advisor and primary point of contact for assigned customer accounts
Conduct regular face-to-face customer visits
Identify, prospect and onboard new B2B customers
Win business from competitors by communicating ADI’s value proposition, service model and product range
Increase share of wallet within existing accounts through consultative selling
Uncover new projects, installers and regional opportunities
Plan, lead and execute supplier-led and branch-supported sales campaigns
Convert campaign activity into qualified pipeline and measurable revenue growth
Maintain opportunity tracking, forecasts and reporting via CRM
Deliver against sales targets, KPIs and growth plans
Attend and support trade counters, roadshows, exhibitions, installer days and industry events
Deliver product demonstrations and technical presentations
Develop knowledge of ADI product portfolios, solutions and services
Monitor market trends, competitor activity and emerging technologies
Participate in technical, sales and product training
Provide forecasting and demand insight for Sales Inventory Operations Planning (SIOP)

Requirements

What you’ll need

Proven experience in field sales, territory management or B2B account management
Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution
Strong communication, negotiation and relationship-building skills
Proactive, well-organised approach with ability to manage territory autonomously
Confidence working in a target-driven, customer-facing environment
Full UK driving licence
Flexibility to travel across Greater Manchester and Belfast
Solid understanding of sales fundamentals, pipeline management and account development
Ability to influence customers and internal stakeholders at all levels
Strong commercial mindset, including pricing, margin and deal structuring
Confident negotiation, closing and customer engagement skills
Initiative, resilience and solution-oriented approach

Benefits

Comp & perks

Competitive base salary plus car allowance or company car
Attractive commission and market-leading sales incentive scheme
Opportunity to build a long-term career within a global, industry-leading organisation
Comprehensive product, technical and sales training
Supportive, collaborative culture focused on performance, innovation and customer excellence