Manager, Pro Marketing – Security

ESA - Electronic Security Association

. Support development of Security marketing strategies aligned to business priorities, growth goals, and portfolio plans .

Posted 10/3/2026full-timeUnited StatesMid-LevelSenior💰 $108,340 - $184,460 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, product launches, and sales enablement programs, with a strong focus on B2B and channel marketing. Proficient in managing cross-functional projects and utilizing data-driven insights to optimize campaign performance.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Launch ManagementCampaign DevelopmentCross-Functional Project ManagementData-Driven Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentProduct MarketingSales EnablementCampaign OptimizationLifecycle CommunicationsCommercializationMarket AnalysisPerformance TrackingMessaging FrameworksSegmentation

Soft Skills

Strong Written CommunicationPresentation SkillsStorytelling SkillsRelationship-BuildingInfluencing Skills

Tools & Technologies

Data DashboardsMarketing Automation ToolsEmail Marketing PlatformsWebinar SoftwareContent Management Systems

Industry Keywords

Security MarketingChannel MarketingDealer ProgramsSaaSVideo SurveillanceManufacturingGo-To-Market StrategiesDemand GenerationStakeholder ManagementProject Timelines

About the role

Key responsibilities & impact

Support development of Security marketing strategies aligned to business priorities, growth goals, and portfolio plans
Plan and execute go-to-market initiatives, including product launches, lifecycle transitions, dealer programs, events, and demand generation campaigns
Translate business, sales, and product objectives into marketing plans, timelines, messaging frameworks, and activation tools
Manage commercialization workstreams for product launches, service launches, platform updates, and portfolio changes
Develop dealer-facing messaging, launch toolkits, sales enablement materials, presentations, FAQs, webinar content, portal copy, and campaign assets
Build marketing programs, communications, and enablement tools for Security dealers
Support dealer retention, winback, upgrade, and growth initiatives through targeted communications and segmentation
Manage ongoing SecurityPro communications, newsletters, webinars, portal content, campaign updates, and sales-facing materials
Manage integrated campaigns across digital, email, content, events, webinars, sales enablement, and partner channels
Coordinate with product, sales, channel, digital, brand, training, operations, and agency partners
Manage project timelines, stakeholder reviews, approvals, and dependencies
Track and report campaign, launch, and communications performance using data and dashboards
Analyze results and recommend optimizations to improve engagement, lead generation, and revenue contribution
Prepare updates, recommendations, and presentation materials for leadership and cross-functional meetings

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in marketing, product marketing, channel marketing, commercial marketing, or related disciplines
2+ years of experience supporting B2B, channel, dealer, distributor, reseller, contractor, installer, technology, SaaS, manufacturing, or related go-to-market programs
Experience developing and executing product launch, commercialization, campaign, or sales enablement programs
Strong written communication, presentation, and storytelling skills
Ability to translate complex information into clear customer- and sales-facing guidance
Demonstrated ability to manage cross-functional projects, timelines, stakeholders, and agency partners
Security, video surveillance, or adjacent industry experience is valued
Experience with dealer, distributor, reseller, contractor, installer, or professional channel marketing is valued
Ability to balance strategic thinking with hands-on execution is valued
Experience developing lifecycle, migration, upgrade, end-of-life, or change-management communications is valued
Data-driven mindset with analytical, reporting, and optimization skills is valued
Relationship-building and influencing skills in a matrixed environment are valued
Experience managing campaign budgets, co-branded campaigns, or agency scopes of work is valued
Position is not eligible for US visa sponsorship

Benefits

Comp & perks

Generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums
Immediate eligibility for Medical, Dental, Vision insurance
401K
Life insurance
Life assistance program
Accidental death and dismemberment insurance
Disability insurance
Vacation and holidays
Opportunity to work on high-visibility New Product Introduction (NPI) launches