Brand Manager

Essity

. Develop and execute integrated 360° brand, media, and communication strategies across assigned markets .

Posted 10/17/2026full-timeMedellin • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated brand and communication strategies, leveraging data insights for decision-making, and managing cross-functional initiatives in multicultural environments. Proficient in media planning, optimization, and building strong agency relationships to drive brand growth.

Highest-signal resume keywords

Integrated Brand Strategy DevelopmentMedia Planning and OptimizationData Analysis and InsightsProject ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyMedia StrategyCampaign Performance MonitoringConsumer Insights AnalysisAdvertising Investment Optimization

Soft Skills

CollaborationInfluencingLeadershipProject Management

Tools & Technologies

CRM SystemsDigital Media PlatformsPR ToolsInfluencer Marketing Platforms

Industry Keywords

FMCGConsumer GoodsCommunicationsMarketingAdvertising

About the role

Key responsibilities & impact

Develop and execute integrated 360° brand, media, and communication strategies across assigned markets
Lead content, CRM, influencer marketing, public relations, and always-on communication initiatives
Adapt and implement global brand strategies for local relevance and regional consistency
Manage media, creative, PR, digital, and influencer agencies
Monitor brand health, campaign performance, consumer insights, and media effectiveness
Generate actionable recommendations from brand, campaign, consumer, and media data
Optimize media investments for effectiveness, brand growth, and business impact
Collaborate with local, regional, and global teams to deliver strategic priorities
Lead communication and media agenda for TENA across Colombia, Ecuador, Peru, Venezuela, Dominican Republic, and Puerto Rico

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field
Minimum of 5 years of experience in Communications, Media, Branding, or Marketing, preferably within FMCG/Consumer Goods industry
Proven experience developing and implementing integrated brand-building and communication strategies
Strong analytical capabilities and experience leveraging data and insights for decision-making
Solid knowledge of traditional and digital media ecosystems
Experience with media planning and advertising investment optimization
Experience managing media, creative, PR, digital, and influencer agency relationships
Excellent project management and stakeholder management skills
Ability to influence, collaborate, and lead cross-functional initiatives in multicultural and regional environments
Advanced English proficiency (B2-C1 level)
Passion for building brands that create meaningful consumer connections and positive societal impact

Benefits

Comp & perks

Collaborative and open atmosphere
Opportunities to grow
Meaningful work improving well-being for people and driving positive change for society and the environment