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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing strategies for sports and orthopedic products, with a strong focus on market analysis, product life cycle management, and stakeholder engagement. Proven ability to build partnerships and translate user needs into effective marketing activations.
Highest-signal resume keywords
Marketing Strategy DevelopmentProduct Life Cycle ManagementStakeholder Relationship BuildingMarket Analysis and Competitive MonitoringSports Medicine and Orthopedics Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisProduct PositioningPricing StrategyPromotional Campaign DevelopmentSales TrainingPortfolio RationalizationUser Needs AnalysisMarketing ActivationCompetitive Landscape AnalysisPerformance Tracking
Soft Skills
Relationship BuildingCollaborationDynamic ApproachCommunicationTrustworthiness
Certifications & Qualifications
Qualification in Orthotic and Prosthetic PracticeMarketing Training
Industry Keywords
Sports MedicineOrthopedicsFracture ManagementPhysiotherapySupport DevicesHealthcare PartnershipsAthlete NeedsStrength and ConditioningSports InstitutionsMedical Environment
About the role
Key responsibilities & impact- Define and implement the marketing strategy for the Actimove®, Delta-Cast® and Tensosport® product ranges to drive growth and market performance.
- Analyze markets, trends and the competitive landscape to identify growth opportunities.
- Manage the product life cycle, including positioning, pricing, launches, optimization and portfolio rationalization.
- Identify and analyze the needs of athletes, physiotherapists, sports physicians and strength and conditioning coaches.
- Conduct competitive and industry monitoring across the orthopedics, fracture management, physiotherapy and sports medicine markets.
- Develop and maintain partnerships with healthcare professionals.
- Activate and develop technical partnerships with clubs, centers of expertise and leading sports institutions.
- Help promote solutions among recognized sports stakeholders and prestigious club customers.
- Develop promotional materials and marketing campaigns tailored to different customer segments.
- Train and support sales teams on product features, sales arguments and market positioning.
- Work closely with International Marketing, Sales, Supply Chain and Regulatory Affairs teams.
- Contribute to innovation and the development of new offerings by communicating field needs and user expectations.
- Track the commercial and marketing performance of the portfolio and recommend necessary corrective actions.
Requirements
What you’ll need- You have marketing experience in the sports, orthopedics or support-device sectors, ideally gained with a specialized company or a brand focused on practical, field-based use.
- Ideally, you have an initial qualification in orthotic and prosthetic practice or sports science, complemented by marketing training and experience.
- You understand the expectations of end users—including athletes, patients, physiotherapists, sports physicians and strength and conditioning coaches—and can translate them into effective product positioning, sales messaging and marketing activations.
- You enjoy working in the field and are able to build trusted relationships with a wide range of stakeholders, including healthcare professionals, sports partners, clubs and internal teams.
- You are comfortable in a demanding corporate environment while bringing a dynamic approach focused on activation, partnerships and business development.
- You are recognized for your ability to build trusted relationships and support different stakeholders in a demanding medical environment.
Benefits
Comp & perks- Savings plans such as PEE and PERCOL, with possible employer matching contributions
- Profit-sharing and incentive payments
- 60% reimbursement of the Navigo travel pass
- Company restaurant subsidized by the employer
- Preferential rates for social and cultural activities through the Works Council (CSE)
- Two remote-working days per week
- RTT additional days off
- On-site gym