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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies for Orthopedic products, with strong analytical skills to translate insights into actionable portfolio strategies. Proven ability to manage budgets, evaluate business performance, and build relationships with key stakeholders.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentBrand ManagementAnalytical SkillsCross-Functional LeadershipBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand ManagementProduct MarketingProduct ManagementData AnalysisPortfolio OptimizationLifecycle ManagementMarket Insights TranslationPerformance EvaluationSales Tools DevelopmentValue Proposition Development
Soft Skills
Excellent CommunicationStorytellingPresentation SkillsProactive MindsetSolutions-Oriented
Tools & Technologies
Microsoft WordMicrosoft ExcelMicrosoft PowerPoint
Industry Keywords
OrthopedicsMarket AccessClinical EvidenceCustomer RelationshipsBrand Positioning
About the role
Key responsibilities & impact- Develop and execute go-to-market strategies for the US Orthopedics portfolio
- Align strategies across Sales, Clinical, Education, Market Access, Operations, and global partners
- Translate market, competitive, customer, clinician, and consumer insights into portfolio strategies and growth opportunities
- Own portfolio positioning, messaging, and value propositions
- Manage product assortment, new product launches, lifecycle management, product maintenance, and portfolio optimization
- Identify clinical evidence needs and support claims, messaging, and educational materials
- Manage A&P budget planning and evaluate initiative performance, ROI, and effectiveness across the 5Ps
- Monitor business performance, competitive activity, and market dynamics
- Build relationships with clinicians, customers, professional associations, and industry stakeholders
- Develop sales and customer-facing tools supporting launch readiness, education, and commercial execution
- Champion consistent brand positioning across customer touchpoints
Requirements
What you’ll need- Bachelor’s degree, required
- 2+ years of experience in brand management, product marketing, or product management
- Strong analytical skills with the ability to translate data and insights into clear recommendations
- Commercial and financial acumen, including experience managing budgets and evaluating business performance
- Excellent communication, storytelling, and presentation skills
- Strong cross-functional leadership skills with the ability to influence without direct authority
- Self-starter with a proactive, solutions-oriented mindset and ability to manage multiple priorities
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Ability to travel up to 20%
Benefits
Comp & perks- Annual incentive bonus
- United Healthcare PPO
- EyeMed Vision Insurance
- Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits including critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees
- Individual Learning & Career Growth
- Health & Safety Priority