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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong expertise in Go-To-Market strategy, product commercialization, and sales forecasting within the CPG industry, with a focus on data analysis and process improvement to drive retail adoption and market share growth.
Highest-signal resume keywords
Product CommercializationGo-To-Market StrategySales ForecastingData AnalysisSKU Lifecycle Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product CommercializationSales ForecastingData AnalysisGTM StrategyProcess ImprovementRetail ReadinessSKU Lifecycle ManagementAdvanced Excel
Tools & Technologies
ERP SystemsCRM SystemsDemand Planning SystemsSyndicated Data Analysis
Industry Keywords
CPG IndustryChannel StrategySales EnablementIncontinenceFem CareTrade MarketingSales StrategyAccount Management
Tech Stack
Tools & technologiesERPGo
About the role
Key responsibilities & impact- Develop and execute Go-To-Market (GTM) models, including channel strategy, sales enablement tools, and launch frameworks for new items.
- Support strategic planning by delivering new item forecasts, tracking, and localization of regional GTM strategies.
- Manage end-to-end product commercialization across Incontinence and Fem Care categories, ensuring seamless retail adoption.
- Lead display programs and in-store activation initiatives to drive sales growth and market share.
- Oversee SKU lifecycle management, including item setup, transitions, and ongoing portfolio optimization.
- Partner with Marketing to translate commercial insights into product development and innovation planning.
- Lead commercial workstreams for global and local cross-functional projects.
- Act as the operational backbone of the sales organization across pricing, item setup, launches, and displays.
Requirements
What you’ll need- Minimum 5+ years of experience in Commercial Operations, Sales Operations, or related roles within the CPG industry.
- Strong expertise in product commercialization, forecasting, data analysis, GTM strategy, and process improvement.
- Proven ability to execute product launches, manage SKU lifecycles, and ensure retail readiness.
- Experience leading sales forecasting (monthly/quarterly) and aligning with Sales, Finance, and Supply Chain.
- Proficiency in syndicated data analysis (e.g., Nielsen, IRI/Circana) to identify trends and growth opportunities.
- Advanced Excel skills.
- Experience with ERP, CRM, and demand planning systems preferred.
- Preferred background in trade marketing, sales strategy, or account management.
Benefits
Comp & perks- Competitive annual salary range
- Annual incentive bonus
- United Healthcare PPO
- EyeMed Vision Insurance
- Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees
- Individual Learning & Career Growth
- Health & Safety Priority
