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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Customer Marketing and Trade Marketing, with a strong focus on managing marketing initiatives, coordinating sales training programs, and analyzing commercial performance metrics. Proficient in budget management and collaboration with diverse stakeholders to drive growth and brand activation.
Highest-signal resume keywords
Customer MarketingTrade MarketingProject ManagementBudget ManagementAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ActivationSales Enablement ToolsCommercial ProcessesPerformance Metrics AnalysisProduct Lifecycle Management
Soft Skills
Relationship BuildingCollaborationCommunication
Tools & Technologies
Microsoft OfficePowerPointExcel
Industry Keywords
B2B MarketingDistribution ChannelsInstitutional HygieneProfessional Consumption ProductsCommercial Margins
About the role
Key responsibilities & impact- Lead implementation of Customer Marketing initiatives for the Tork brand
- Ensure initiatives align with business growth and commercial objectives
- Develop and implement growth programs for distributors and their sales teams
- Support portfolio execution strategies, including product launches, product enhancement, and portfolio rationalization
- Coordinate sales training programs, product launches, sales tools, and supporting materials
- Ensure implementation of product launches, commercial programs, and brand activations
- Plan and execute events, trade shows, exhibitions, brand activations, and demand-generation activities
- Manage marketing and activation projects from planning through execution, including timelines, budgets, and quality standards
- Coordinate vendors and agencies for commercial and marketing initiatives
- Manage and monitor project, event, and activation budgets
- Collaborate with Sales, Regional Marketing, Product Management, Finance, Supply Chain, Manufacturing, agencies, and distributors
- Build relationships with distributors and key stakeholders
- Track performance metrics and evaluate commercial impact
- Analyze commercial and marketing KPIs and generate growth recommendations
- Prepare executive presentations, reports, and recommendations
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Commercial Engineering, or a related field
- At least 5 years of experience in Customer Marketing, Trade Marketing, Channel Marketing, Commercial Marketing, or Marketing Activation
- Proven experience managing programs and initiatives for distribution channels and sales teams
- Experience leading multiple projects simultaneously and working with a diverse range of stakeholders
- Experience coordinating external agencies, vendors, and business partners
- Experience managing budgets and monitoring project financial performance
- Strong understanding of B2B commercial processes and distribution channels
- Ability to develop sales materials, training programs, and sales enablement tools
- Strong analytical skills with the ability to interpret commercial and marketing metrics and generate growth-oriented insights and recommendations
- Advanced proficiency in Microsoft Office, especially PowerPoint and Excel
- Intermediate to advanced English proficiency
- Preferred: experience working in multinational companies
- Preferred: experience in B2B categories, institutional hygiene, professional consumption products, or related industries
- Preferred: experience working directly with distributors and external sales forces
- Preferred: knowledge of portfolio execution and product lifecycle management
- Preferred: experience leading commercial activations, events, trade shows, and training programs
- Preferred: understanding of distributor business models, commercial margins, and distribution channel dynamics
Benefits
Comp & perks- Collaborative and open atmosphere
- Opportunities to grow
- Meaningful work improving well-being for people and driving positive change for society and the environment