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Essity

Customer Marketing Activation Specialist

Essity

. Execute and adapt marketing plans for assigned customers based on national strategies .

Posted 10/14/2026full-timeMedellín • ColombiaJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing marketing plans, managing campaigns, and creating marketing assets while ensuring customer engagement and collaboration across teams. Proficient in data analysis and reporting, with a strong focus on customer-centric strategies and project coordination.

Highest-signal resume keywords
Campaign ManagementDigital Marketing ToolsProject CoordinationData AnalysisCustomer Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing Plan ExecutionContent AdaptationMarketing Asset CreationData ReportingBudget Tracking
Soft Skills
Strong Communication SkillsOrganizational SkillsCollaborative Team PlayerCustomer-Centric MindsetAttention to Detail
Tools & Technologies
ExcelCRM Systems
Industry Keywords
MarketingCustomer-Facing RolePromotionsLoyalty ProgramsCommercial Initiatives

About the role

Key responsibilities & impact
  • Execute and adapt marketing plans for assigned customers based on national strategies
  • Collaborate with commercial teams to keep the customer product portfolio market competitive
  • Monitor and report on product mix and pricing trends; support in developing recommendations
  • Deliver sales support materials, product training sessions, and co-branded content
  • Implement online and offline customer marketing campaigns across touchpoints
  • Contribute to customer engagement through loyalty programs, targeted promotions, and digital initiatives
  • Track campaign and budget utilization metrics, escalating risks or deviations as needed
  • Liaise with cross-functional teams on promotions, launches, and merchandising
  • Bring customer marketing strategies to life through activations, campaigns, and commercial initiatives that drive growth and engagement
  • Support customer partnerships and product launches while ensuring flawless execution across all touchpoints

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 2–3 years of experience in a marketing support or customer-facing marketing role
  • Strong project coordination and organizational skills
  • Familiarity with campaign management, content adaptation, and digital marketing tools
  • Ability to create marketing assets such as brochures, presentations, and product sheets
  • Solid data and reporting skills; comfortable using Excel and CRM systems
  • Strong written and verbal communication skills
  • Customer-centric mindset with a keen eye for detail
  • Collaborative team player with the ability to work cross-functionally
  • Working proficiency in English

Benefits

Comp & perks
  • Collaborative and open atmosphere
  • Opportunities to grow your career
  • Meaningful work improving well-being for people and driving positive change for society and the environment
  • Empowerment to grow and achieve business results