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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated digital marketing strategies, including website strategy, SEO, and marketing automation. Proficient in managing cross-functional teams and optimizing campaign performance through data-driven insights.
Highest-signal resume keywords
Digital Marketing StrategySEO ImplementationMarketing AutomationEmail Marketing OptimizationSocial Media Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingWebsite StrategyContent OptimizationAudience SegmentationA/B TestingCampaign Performance MeasurementLead NurturingData AnalysisIntegrated Marketing CampaignsCompliance Knowledge
Soft Skills
CommunicationCollaborationProject ManagementInfluencingStakeholder Management
Tools & Technologies
HubSpotClickDimensionsAsanaCRM PlatformsMarketing Automation Platforms
Industry Keywords
Healthcare MarketingMedical Device MarketingPharmaceutical MarketingRegulated Industry ExperiencePrivacy Compliance
About the role
Key responsibilities & impact- Lead strategic digital marketing initiatives for assigned therapy brand areas
- Develop, execute, optimize, and measure integrated marketing programs across websites, email communications, social media, marketing automation platforms, and digital campaigns
- Translate business objectives into comprehensive digital marketing plans
- Serve as primary digital marketing advisor to Brand Marketing teams
- Develop and lead integrated digital marketing strategies aligned to therapy area brand objectives
- Own website strategy and content roadmaps for assigned brands
- Prioritize website enhancements and maintenance requests
- Coordinate website projects with vendors, agencies, IT, and internal stakeholders
- Oversee SEO implementation and content optimization
- Monitor website performance and recommend improvements
- Lead website quality assurance and launch readiness reviews
- Develop and manage annual social media strategies
- Partner with agencies and vendors on content execution and reporting
- Manage organic and paid social optimization recommendations
- Monitor social performance and identify growth opportunities
- Own email communication strategy and execution
- Develop and deploy segmented email campaigns through ClickDimensions and HubSpot
- Create and optimize marketing automation workflows
- Manage audience segmentation and database quality
- Conduct A/B testing and personalization initiatives
- Ensure compliance with legal, privacy, and regulatory requirements
- Support adoption of HubSpot, Asana, ClickDimensions, and CRM platforms
- Optimize campaign workflows and improve tracking and reporting processes
- Identify automation opportunities
- Maintain documentation and process standards
- Provide training and support to marketing stakeholders
Requirements
What you’ll need- 5+ years of digital marketing experience with demonstrated success leading integrated digital marketing campaigns
- Proven expertise in website strategy, SEO, content optimization, and website governance
- Strong hands-on experience with marketing automation and CRM platforms, such as HubSpot and ClickDimensions
- Experience developing and optimizing email marketing programs, customer journeys, audience segmentation, A/B testing, and lead nurturing campaigns
- Deep understanding of organic and paid social media strategy, content planning, audience engagement, and performance optimization
- Experience working in a global, matrixed organization
- Ability to influence cross-functional teams and manage multiple stakeholders across regions and functions
- Strong analytical skills and experience measuring campaign performance, interpreting digital metrics, and making data-driven recommendations
- Demonstrated success managing external agencies, vendors, and digital partners
- Healthcare, medical device, pharmaceutical, or other regulated-industry marketing experience preferred
- Knowledge of privacy and compliance requirements
- Excellent communication, collaboration, and project management skills
- Ability to translate business objectives into effective digital marketing strategies
Benefits
Comp & perks- Competitive annual salary
- Annual incentive bonus
- United Healthcare PPO
- EyeMed Vision Insurance
- Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- PTO offering with Paid Holidays
- Scholarship program for children of Essity employees