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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing global commerce and retail media strategies, with a strong focus on Amazon Advertising and performance measurement. Capable of managing relationships with partners and vendors while driving e-commerce revenue growth through data-driven insights and optimization.
Highest-signal resume keywords
Commerce/Retail Media ExpertiseAmazon Advertising ProficiencyKPI Framework DevelopmentAnalytical SkillsFMCG E-Commerce Dynamics Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commerce Media StrategyRetail Media GuidelinesSponsored ProductsSponsored BrandsDSP StrategyKPI MeasurementPerformance ReportingSearch OptimizationContent ManagementAttribution Analysis
Soft Skills
Relationship ManagementAnalytical ThinkingCommunication Skills
Tools & Technologies
Amazon AdvertisingRetail Media PlatformsPerformance Analytics Tools
Industry Keywords
E-CommerceFMCGDigital Shelf ManagementMarket Share GrowthPerformance Marketing
About the role
Key responsibilities & impact- Support the Global Performance & Commerce Manager in defining and evolving Essity’s global commerce and retail media strategy
- Develop channel-specific commerce and retail media guidelines, standards, and best practices across Amazon and retailer media networks
- Define global standards for sponsored products, sponsored brands, display, video, and other retail media formats
- Define global Amazon Advertising standards covering campaign structure, targeting, DSP strategy, and full-funnel approaches
- Establish KPI frameworks, benchmarks, and optimization opportunities
- Manage relationships with Amazon Advertising partners and retail media vendors
- Define activation frameworks and standards for key retail media partners
- Enable market teams through guidelines and capability building
- Own KPI frameworks including ROAS, ACOS, share of shelf, SOV, attributed sales, and halo effect measurement
- Build benchmarks and deliver performance insights and reports to senior stakeholders
- Integrate performance reporting into key reporting systems
- Manage global agency relationships and ensure execution aligns with defined standards
- Evaluate and onboard new commerce media platforms and tools
- Drive commercial conversion on Amazon and retailer platforms, contributing to Essity’s e-commerce revenue and market share growth
- Report to the Global Performance & Commerce Manager
Requirements
What you’ll need- Strong experience in commerce/retail media, including Amazon Advertising, retail media networks, or e-commerce performance marketing
- Deep expertise in Amazon Ads, including Sponsored Products, Sponsored Brands, and DSP
- Familiarity with major retailer media platforms
- Strong understanding of FMCG e-commerce dynamics, including search optimization, content, ratings & reviews, and digital shelf management
- Experience measuring commerce/retail media impact beyond last-click, including halo effect, organic ranking correlation, and attributed sales
- Strong analytical skills and comfort with commerce data, platform analytics, and business case development
- Fluent English required
Benefits
Comp & perks- Hybrid work arrangement