FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consumer insights through qualitative and quantitative research, translating complex data into actionable recommendations. Proficient in leveraging emerging technologies and AI to drive brand strategy and consumer understanding.
Highest-signal resume keywords
Consumer InsightsQualitative ResearchQuantitative ResearchBrand Health ProgramsData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Consumer UnderstandingStrategic RecommendationsCommunication EvaluationMethodology SelectionInsight GenerationAgile ResearchData AnalyticsBrand StrategyInnovation DevelopmentConsumer Trends
Soft Skills
Influencing StakeholdersCuriosityIndependent PerspectiveChallenging ThinkingCollaboration
Tools & Technologies
DIY Research ToolsAnalytics ToolsAI Applications
Industry Keywords
FMCGConsumer GoodsGlobal BrandsMarket AnalysisBrand Equity
About the role
Key responsibilities & impact- Champion the voice of the consumer across Global Consumer Tissue Category teams
- Embed consumer understanding in key strategic and operational decisions
- Lead the consumer insights agenda and provide strategic recommendations supporting brand and category growth
- Lead consumer learning across communication and creative development
- Apply insights throughout communication development and evaluation to strengthen effectiveness
- Drive cross-category Brand Health and Superiority programs
- Strengthen understanding of brand equity, perceived brand and product superiority, and consumer drivers of brand performance and sustainable growth
- Design and lead qualitative and quantitative research across consumer understanding, brand strategy, innovation, proposition and concept development
- Integrate and analyse consumer, brand, market and business data
- Translate findings into compelling insights, clear recommendations and concrete business actions
- Leverage trends and foresight to identify emerging consumer needs and future growth opportunities
- Advance insight generation through agile and innovative research approaches, new technologies and AI
- Partner with Category, Brand, Marketing and Innovation teams
- Bring an independent consumer perspective and challenge the organisation to make evidence-based, consumer-centric choices
Requirements
What you’ll need- Experienced Consumer Insights professional with broad client-side experience within a large FMCG or consumer goods organisation
- Ideally working with established global brands and across multiple markets
- Experience across a broad range of Consumer Insights areas
- Ability to independently address strategic business questions across brand, communication, innovation and consumer understanding
- Strong qualitative and quantitative research skills
- Experience in communication and creative evaluation
- Ability to select the right methodologies and translate consumer learning into recommendations
- Hands-on analysis and research experience
- Experience working directly with data and using DIY/agile research and analytics tools
- Comfortable personally exploring data, testing hypotheses and generating insights
- Experience working directly with Marketing, Brand, Category and Innovation teams
- Ability to turn complex insights into clear recommendations, influence stakeholders and constructively challenge existing thinking
- Experience with Brand Health and/or Consumer Superiority programs is a strong advantage
- Experience with consumer trends and foresight is an advantage
- Curiosity about innovative research approaches, emerging technologies and practical applications of AI in Consumer Insights
Benefits
Comp & perks- Compensation according to the Bavarian paper tariff
- Yearly special payment
- Holiday allowance and bonus
- Pension schemes
- Anniversary bonus
- Childcare allowance
- Corporate Benefits & other employee benefits
- Hybrid working model
- Flexible working hours
- 38h week
- 30 days of vacation
- Lifetime working time account
- Structured onboarding
- Training opportunities such as digital learning platform
- Coaching & mentoring as possible part of individual development plan
- Participation in professional conferences and fairs
- Discounted fitness membership
- Lease-a-bike
- Health and well-being month
- Mindfulness courses
- "PME Familienservice"
- Employee surveys
- People culture, communities & networks
- Co-working spaces
- Leadership guidelines
- Canteen
- Public transport allowance
- Bicycle parking
- Free car parking
- E-charging stations