Marketing Director – Feminine Care Category

Essity

. Define the feminine care category strategy for North America in alignment with global brand direction and regional business priorities .

Posted 10/16/2026full-timePhiladelphia • Pennsylvania • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining and executing category strategies for the North American market, with a strong focus on brand performance, market insights, and consumer engagement. Proven ability to lead multi-brand portfolios and drive profitable growth through innovative marketing initiatives and effective collaboration across teams.

Highest-signal resume keywords

Senior Marketing Leadership ExperienceMulti-Brand Portfolio ManagementBrand Architecture and RepositioningConsumer Insights and Market TrendsFMCG and Personal Care Industry Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Category Strategy DevelopmentMarket Sizing and Growth MappingBrand Performance TrackingTrade Negotiation SupportIntegrated Marketing Planning

Soft Skills

Leadership Through ChangeCross-Functional CollaborationStrategic Communication

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Relevant Postgraduate Qualification

Industry Keywords

FMCGConsumer HealthPersonal CareRetail ActivationBrand Equity

About the role

Key responsibilities & impact

Define the feminine care category strategy for North America in alignment with global brand direction and regional business priorities
Lead annual brand and category planning, market sizing, growth mapping and regional portfolio prioritization
Own North America category performance, including market share, revenue, profitability and brand health
Adapt and refine the global product portfolio for North America market needs, regulatory requirements and retailer expectations
Identify assortment gaps and propose region-specific innovations or value-engineering solutions
Localize global marketing campaigns and develop region-specific brand-building initiatives
Partner with media, digital and consumer engagement teams to deliver integrated marketing plans across digital, retail, social and PR channels
Leverage consumer insights, market trends, competitive intelligence and retailer feedback to influence strategy and regional plans
Identify unmet consumer needs and emerging trends to guide product development and communication strategies
Act as key interface between Global Category Teams and the North America commercial unit
Represent North America needs in global roadmaps and innovation pipelines
Ensure consistent brand positioning across countries while respecting local nuances
Partner with Customer/Shopper Marketing and Sales teams on customer stories, sell-in materials and retail activation plans
Support trade negotiations with category insights, assortment recommendations and innovation rationale
Track and optimize brand performance, campaign ROI and activity KPIs
Manage North America marketing budgets and ensure efficient spend allocation
Lead monthly and quarterly business reviews with leadership teams

Requirements

What you’ll need

Significant senior marketing leadership experience within FMCG, personal care, consumer health or another consumer-driven category
Strong track record of delivering profitable, above-market growth and market share gains in a highly competitive environment
Experience leading a multi-brand portfolio with responsibility for strategy, innovation, brand equity and commercial performance
Demonstrated experience integrating an acquired business, transforming a marketing organization or leading a major portfolio transition
Proven success in brand architecture, brand migration, repositioning or portfolio renovation
Deep understanding of the United States market, ideally complemented by experience in Canada
Experience engaging major North American retailers and working closely with Sales, Customer Marketing and Revenue Growth Management
Strong leadership experience, including leading teams through uncertainty, organizational change and new ways of working
Experience working across global, regional and local teams in a complex matrix organization
Bachelor’s degree in marketing, Business Administration or a related discipline
MBA or relevant postgraduate qualification would be an advantage

Benefits

Comp & perks

Collaborative and open atmosphere
Opportunities to grow
Equal employment opportunity
Reasonable accommodations for qualified candidates and employees
Diversity-focused workplace
Meaningful work improving well-being for people and driving positive change for society and the environment