Senior Brand Manager

Essity

. Own the Libero brand agenda and regional brand performance across the Nordic markets .

Posted 9/30/2026full-timeGothenburg • SwedenSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing activation and brand management across Nordic markets, with a strong focus on consumer insights, P&L understanding, and strategic execution. Proven ability to lead innovation launches and collaborate effectively with cross-functional teams to drive growth and profitability.

Highest-signal resume keywords

Marketing ActivationP&L UnderstandingConsumer InsightsBrand ManagementStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCustomer MarketingSalesData AnalysisPricing ManagementAssortment ManagementKPI DevelopmentMarket ExecutionInnovation LaunchesNielsen Proficiency

Soft Skills

Clear CommunicationDecision MakingInfluencing SkillsBuilding PartnershipsAnalytical Skills

Tools & Technologies

Microsoft OfficeExcel

Industry Keywords

FMCGBrand StrategyMarket PerformanceGrowth OpportunitiesNordic Markets

About the role

Key responsibilities & impact

Own the Libero brand agenda and regional brand performance across the Nordic markets
Act as the link between local commercial teams and regional brand and marketing teams
Lead marketing activation across Nordic markets
Collaborate with Sales and Customer Marketing to drive growth, profitability, and market share
Bring innovations successfully to market
Manage assortment priorities, pricing, phase-in/phase-out, and new business opportunities
Develop and follow up on annual activation and business plans based on targets and KPIs
Translate brand and product strategies into consistent in-market activation plans
Lead brand and innovation launches from planning and trade presentations through activation
Track launch results and implement corrective actions
Capture consumer and customer insights and identify growth opportunities
Provide local-market insights for communication toolboxes, innovation plans, and business cases
Report to the Marketing Manager based in Gothenburg

Requirements

What you’ll need

University degree in Marketing, Business Administration or relevant field
Solid experience in marketing, marketing activation, customer marketing, and/or sales
Strong commercial mindset and P&L understanding
Experience from FMCG is an advantage
Proficiency in Microsoft Office, particularly Excel
Experience working with Nielsen is a plus
Strong analytical skills and ability to translate data and insights into actionable recommendations
Understanding of brand profit and loss, consumer and customer insights, innovation launches, pricing and assortment management
Ability to translate strategy into measurable market execution
Commercially minded and consumer focused
Ability to make decisions and influence across functions
Clear communication and ability to build trusted partnerships
Strategic thinking combined with delivery focus
Fluent in English
Fluency in one of the Nordic languages is considered an advantage
Ability to travel, particularly across Nordic countries

Benefits

Comp & perks

Collaborative and open atmosphere
Opportunity to improve well-being and drive positive change for society and the environment
Empowerment to grow
Challenging work focused on achieving business results