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About the role
Key responsibilities & impact- Lead integrated shopper activation and retail media plans with selected customers and Retail Media Networks
- Build retailer-specific audience and activation strategies
- Turn shopper and category insight into conversion-driving activity
- Deliver campaigns across POS, digital, retail media and in-store
- Partner across Sales, Category, Brand, eCommerce, retailers and agencies
- Track performance and use insight to improve ROI
- Connect brand, retail media and in-store activation
- Translate shopper, customer and brand strategies into integrated omnichannel plans
- Lead integrated activation across shopper touchpoints with commercial outcomes at the centre
Requirements
What you’ll need- Previous FMCG experience in shopper, trade, customer or retail marketing
- Strong knowledge of shopper behaviour, category management and retail activation
- Proven omnichannel and retail media planning experience across key customers
- Commercial judgement across brand, category and customer priorities
- Strong stakeholder, project management and analytical skills
- Familiarity with NielsenIQ, Kantar, Circana or retailer insight platforms
Benefits
Comp & perks- Opportunity to improve well-being for people and drive positive change for society and the environment
- Supportive and valued work environment
- Opportunities to grow
- Collaborative and open atmosphere
- Opportunity to generate business results
- Hybrid working arrangement