Trade Marketing Coordinator

Essity

. Lead the strategy and development of the traditional trade channel across six Central American countries .

Posted 10/2/2026full-timeSan Jose • Costa RicaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing traditional trade channel strategies across diverse markets, with strong capabilities in budget management and data analysis to drive growth. Proven ability to lead teams and collaborate with stakeholders to adapt strategies to local consumer needs.

Highest-signal resume keywords

Traditional Trade ExperienceBudget ManagementData AnalysisStakeholder ManagementStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingCustomer MarketingCommercial StrategyMarket Data InterpretationAnalytical Skills

Soft Skills

Strong CommunicationPresentation SkillsLeadership

Tools & Technologies

NielsenKantar

Industry Keywords

Consumer GoodsCentral AmericaSales Strategy

About the role

Key responsibilities & impact

Lead the strategy and development of the traditional trade channel across six Central American countries
Adapt the regional master plan to different market realities
Collaborate with distributors, sales teams, and key customers to accelerate growth across three product categories
Lead two team members
Manage the budget supporting the channel strategy
Develop and execute the traditional channel strategy through 2027
Create plans for distributors, sales forces, and key traditional trade customers
Manage, control, and optimize the assigned budget
Lead business reviews and present recommendations to internal and external stakeholders
Analyze Nielsen, Kantar, and internal sales information to support data-driven decisions
Travel across Central America to strengthen execution and market understanding

Requirements

What you’ll need

Experience in traditional trade, customer marketing, trade marketing, or commercial strategy, ideally within consumer goods
Strategic thinking skills
Strong analytical skills
Strong communication and presentation skills
Stakeholder-management skills
Comfortable leading others
Experience managing budgets
Ability to interpret market data
Ability to adapt regional strategies to local consumer and customer needs
English is valued but is not a limiting requirement
Willingness and ability to travel across Central America

Benefits

Comp & perks

Meaningful work aligned with Essity’s purpose, “Breaking Barriers to Well-Being”
Collaborative and open atmosphere
Opportunities to grow
Empowerment to achieve business results
Challenging work and innovation opportunities