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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation and business development within B2B technology, with a focus on personalized outreach and effective engagement strategies. Proficient in managing multiple campaigns and utilizing CRM tools for tracking and reporting.
Highest-signal resume keywords
Lead GenerationB2B Technology ExperienceCRM ProficiencyStakeholder EngagementOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationCampaign ManagementReporting and MeasurementAccount PlanningFollow-Up Sequences
Soft Skills
Personalized OutreachAttention to DetailCommunication Skills
Tools & Technologies
HubSpot
Industry Keywords
Business DevelopmentCloudDataSecurityAI
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Qualify inbound leads, content downloads, form fills and event registrations
- Build target invite lists, engage with attendees and contact every attendee within two working days
- Research organisations, sectors and individuals to tailor outreach
- Manage follow-up sequences and ensure each marketing-engaged contact has a clear next step and agreed action date
- Identify opportunities within marketing-engaged accounts through personalised outreach, referrals and networking
- Record engagement, lead sources, meetings and outcomes for reporting and measurement
- Brief sector leads ahead of meetings and follow up on agreed actions
- Contribute to target account lists, account planning and coordinated engagement across key sectors
- Monitor meetings booked, follow-up activity, meeting outcomes and progression into qualified opportunities
- Work closely with Marketing, sector leads and consultants to support business development across cloud, data, security and AI
Requirements
What you’ll need- Experience in an early-stage sales, business development or lead generation role, ideally within B2B technology
- Confidence engaging with senior technical stakeholders, including Heads of Data, Architecture and Engineering
- Personalised and thoughtful approach to outreach, focusing on relevance and quality over volume
- Strong organisation skills, with the ability to manage multiple campaigns, sectors and follow-up activities simultaneously
- Experience using a CRM, ideally HubSpot, to manage contacts, track engagement and maintain accurate records
- esynergy hires on potential, not specific experience or qualifications
Benefits
Comp & perks- Unlimited holiday
- Wellbeing budget
- LGBTQ+ inclusive parental leave