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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation and qualification through high-volume cold calling and multi-channel outreach strategies. Proficient in utilizing CRM tools and AI-assisted workflows to enhance account research and improve conversion rates.
Highest-signal resume keywords
Cold Calling ExperienceLead QualificationHubSpot ProficiencySalesforce ProficiencyAI Tools for Account Research
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationCold CallingA/B TestingAccount ResearchMeeting BookingPipeline ReportingObjection HandlingWriting SkillsMulti-Channel OutreachSales Quota Achievement
Soft Skills
ResilienceCommunicationCollaborationAdaptabilityProblem-Solving
Tools & Technologies
HubSpotSalesforceAmplemarketClayPower Dialer
Industry Keywords
B2B SaaSHRLegalComplianceRegulated Field
About the role
Key responsibilities & impact- Run daily cold-call blocks into target accounts and book first meetings for Account Executives with HR, People, Legal, and Compliance leaders
- Build multi-channel sequences using calls, email, and LinkedIn tied to buying signals
- Write and refine talk tracks, openers, and objection responses
- Research accounts and personas before outreach
- Multi-thread into top accounts and partner with AEs and CSMs on new personas and expansion opportunities
- Follow up on marketing-sourced leads, including demo requests, Sample Training requests, MQLs, event leads, webinar attendees, and inbound email
- Prioritize high-intent leads according to speed-to-lead standards
- Work declined-booking and no-show segments
- Qualify leads against the ideal customer profile and hand them off to the appropriate AE or CSM
- Inform Marketing which campaigns, events, and content generate pipeline
- Track outreach, connect, and meeting conversion rates and identify improvements
- Maintain accurate HubSpot and Salesforce records for pipeline and attribution reporting
- Build and use AI-assisted workflows for account research and first-touch drafting
- Report to Jamie Dodson, Lead, GTM Engineering & Business Development
Requirements
What you’ll need- 1–2 years of experience in a BDR or SDR role
- Proven success with high-volume cold calling against a quota
- Ability to point to meetings booked from cold conversations
- Comfortable handling rejection and live objections
- Clear, fast, and human writing skills
- Experience prioritizing inbound leads and outbound call blocks
- Experience with tools such as Amplemarket, Clay, HubSpot, Salesforce, and a power dialer or similar calling platform
- Experience A/B testing talk tracks and messaging and interpreting results
- Experience with AI tools for account research and copywriting
- Experience selling to HR, Legal, or Compliance personas or working in a regulated field is a plus
- Experience at more than one B2B SaaS company is a plus
- Must be based in the United States
- Ethena is not currently offering employer visa sponsorship for this role
Benefits
Comp & perks- Unlimited PTO
- Remote-first/fully remote work
- Flexible working hours based on your own timezone
- AI-assisted workflows and tools for day-to-day work
- Equal opportunity, diverse, and inclusive workplace