Ethena

Business Development Rep

• Run daily cold-call blocks into target accounts and book first meetings for Account Executives with HR, People, Legal, and Compliance leaders
• Build multi-channel sequences using calls, email, and LinkedIn tied to buying signals
• Write and refine talk tracks, openers, and objection responses
• Research accounts and personas before outreach
• Multi-thread into top accounts and partner with AEs and CSMs on new personas and expansion opportunities
• Follow up on marketing-sourced leads, including demo requests, Sample Training requests, MQLs, event leads, webinar attendees, and inbound email
• Prioritize high-intent leads according to speed-to-lead standards
• Work declined-booking and no-show segments
• Qualify leads against the ideal customer profile and hand them off to the appropriate AE or CSM
• Inform Marketing which campaigns, events, and content generate pipeline
• Track outreach, connect, and meeting conversion rates and identify improvements
• Maintain accurate HubSpot and Salesforce records for pipeline and attribution reporting
• Build and use AI-assisted workflows for account research and first-touch drafting
• Report to Jamie Dodson, Lead, GTM Engineering & Business Development

Business Development Representative