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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS product marketing, focusing on translating complex product features into buyer-centric narratives. Proven ability to lead product launches, collaborate across teams, and engage effectively with non-technical business buyers.
Highest-signal resume keywords
B2B SaaS Product MarketingBuyer Persona DevelopmentProduct Launch ManagementAI Workflow IntegrationExceptional Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DecodingPricing Model OptimizationPrototype DevelopmentInteractive Asset CreationAutomation Workflow Design
Soft Skills
Customer-Obsessed ApproachConcise CommunicationCuriositySense of HumorPresentation Skills
Tools & Technologies
LoomSlackWebinar PlatformsInteractive ToolsAutomated Workflows
Industry Keywords
ComplianceHRLegalFinanceNon-Technical Business Buyers
About the role
Key responsibilities & impact- Serve as the bridge between Ethena’s Product team and the broader market
- Report directly to the Chief Technology Officer
- Define buyer personas, ideal customer profiles, and value propositions across product lines
- Evaluate and optimize pricing models and product tiers
- Articulate the customer-focused rationale and market relevance of product features
- Join demo and discovery calls and create working prototypes for upcoming releases
- Host product webinars and showcase new features
- Collaborate with Customer Marketing on post-sale expansion strategies
- Capture buyer feedback, objections, and feature requests and share insights with Product
- Decode the product roadmap and create launch plans before production release
- Lead end-to-end launches across Product, Marketing, Sales, Customer Success, and Support
- Create pitch decks, one-sheets, product web pages, explainer videos, outbound messaging templates, interactive tools, and automated workflows
- Run enablement sessions, record Loom walkthroughs, and write Slack launch updates
Requirements
What you’ll need- Experience marketing to non-technical business buyers, such as compliance, HR, legal, finance, or similar
- Proven B2B SaaS product marketing background
- Experience taking complex SaaS products and features to market
- Ability to translate complex product features into simple, buyer-first, value-driven narratives
- Ability to incorporate AI into workflows, including messaging variations, automation workflows, and rapid prototypes
- Aptitude for “vibe coding” quick landing page prototypes, mini-apps, or interactive assets
- Ability to thrive in fast-paced, high-build environments with rapidly shifting roadmaps
- Exceptional, concise communication skills
- Comfort presenting to buyers, joining live calls, and hosting webinars
- Customer-obsessed approach and ability to identify patterns across conversations
- Sense of humor and curiosity
- Must be based in the United States
- Employer visa sponsorship is not currently offered
Benefits
Comp & perks- Unlimited PTO
- Remote-first/fully remote work
- Personal working hours based on your own timezone
- Team-wide meetings inclusive of all North American time zones