Senior Director, Offline Marketing

Ethos

. Own the plan to continue rapid growth of the offline marketing program .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $183,000 - $322,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and executing offline marketing strategies with a focus on customer acquisition and performance measurement. Proficient in managing budgets, negotiating with vendors, and utilizing data-driven insights to inform investment decisions.

Highest-signal resume keywords

Direct Response MarketingOffline Channel ManagementBudget Allocation and ForecastingMeasurement and AnalyticsNegotiation with Agencies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Response MetricsCustomer AcquisitionMulti-Channel Program ManagementTesting and IterationData Analysis

Soft Skills

Autonomous WorkPrioritizationCollaboration

Tools & Technologies

ExcelTableauAdTechMarTech

Industry Keywords

FintechInsurtechB2C MarketingBrand LiftHalo Analysis

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the plan to continue rapid growth of the offline marketing program
Identify strategies, partners, inventory, and formats that expand reach while meeting efficiency targets
Set multi-year offline strategy and own planning, execution, and tracking across all channels
Collaborate with Creative, Analytics, MarTech, Growth Product, and Finance teams
Own offline budget allocation and forecasting
Balance near-term efficiency and long-term growth across channels and partners
Monitor weekly and monthly performance through a direct-response lens, including CPL and ROAS
Develop approaches to measure long-term and brand impact, including TV halo effects, brand lift, and delayed response
Translate measurement insights into investment decisions and communicate them to senior leadership and Finance
Manage and negotiate with agencies, networks, publishers, and direct mail vendors
Design and run tests on new channels, formats, partners, and tactics
Present results and recommend changes to processes and playbook
Serve as internal subject matter expert on offline and emerging channels

Requirements

What you’ll need

Demonstrated success growing offline channels significantly in-house at a high-growth, direct response B2C company
Fintech or Insurtech experience preferred
8+ years in direct response marketing
5+ years managing offline or multi-channel programs where customer acquisition was the primary growth driver
Fluency in direct-response metrics
Experience measuring longer-term impact of broad-reach media using MMM, geo-testing, lift studies, and halo analysis
Hands-on experience planning, buying, and negotiating across Linear TV, streaming/OTT, podcast, radio, and direct mail
Advanced Excel skills
Ability to use BI tools such as Tableau
Experience working with AdTech, MarTech, and Data teams
Disciplined approach to testing, iterating, and scaling based on data-backed learnings
Ability to work autonomously, learn quickly, and prioritize in a high-velocity startup environment

Benefits

Comp & perks

Base salary of $183,000–$322,000 per year
Applicable bonus
Equity
US employee benefits
Diverse, inclusive and authentic workplace
Equal opportunity employment