Senior Scriptwriter, Performance Marketing

Ethos

. Concept and write Direct Mail copy, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief through final delivery .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $127,000 - $223,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting persuasive Direct Mail and paid social copy, utilizing deep knowledge of direct response principles and performance metrics. Proficient in collaborating with creative teams and leveraging AI tools for high-volume concept generation.

Highest-signal resume keywords

Direct Response CopywritingPerformance MarketingAI Tools FluencyTesting and Metrics AnalysisRegulated Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Mail CopywritingPaid Social CopywritingHeadline WritingPersuasion TechniquesOffer ConstructionLong-Form CopywritingShort-Form CopywritingCall to Action DevelopmentConcept DevelopmentAudience Targeting

Soft Skills

CollaborationCreativityIndependenceAdaptabilityCommunication

Tools & Technologies

AI Writing ToolsPerformance Marketing PlatformsDesign Collaboration ToolsSocial Media Advertising Tools

Industry Keywords

InsuranceFinancial ServicesHealthcareDirect Response PrinciplesPerformance Metrics

About the role

Key responsibilities & impact

Concept and write Direct Mail copy, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief through final delivery
Concept and write headlines, body copy, and CTAs for paid social statics and text-overlay ads across Meta and other social platforms
Develop original angles, offers, and messaging territories
Write against test hypotheses involving controls, challengers, headlines, offers, hooks, and CTAs
Use test results to inform subsequent copy
Collaborate with designers, the Creative Director of Paid Social, and performance marketing
Partner with compliance and legal to meet regulated-industry requirements while maintaining persuasive copy
Use AI in concepting and writing to generate ideas at volume, explore angles, and iterate quickly
Apply a performance lens with clear hooks, compelling arguments, and specific reasons to act

Requirements

What you’ll need

8+ years of experience writing direct response or performance copy
Strong portfolio including Direct Mail and paid social, with results that can be discussed
Deep command of direct response principles, including offer construction, headline and hook writing, long-form and short-form persuasion, urgency, and clear calls to action
Comfort with testing and metrics, including response rate, CPA, and ROAS
Ability to craft messages for different audiences, especially life insurance audiences and older or mid-life audiences such as 55+
Ability to write tight, high-impact copy within static ad and mail-piece constraints
Experience in a regulated category such as insurance, financial services, or healthcare; preferred, not required
Fluency in AI tools for concepting, ideation, and writing
Ability to generate a high volume of concepts without losing creative sharpness
Ability to collaborate with designers, creative leads, and performance teams
Ability to work independently in a collaborative, fast-moving environment

Benefits

Comp & perks

Base salary range of $127,000–$223,000
Bonus, equity, and benefits may apply in addition to base salary
US benefits details provided at https://www.ethoslife.com/careers/
Equal opportunity workplace
Diverse, inclusive, and authentic workplace
Fair-chance employment consideration for qualified applicants with arrest and conviction records