Senior Paid Media Specialist

Etna Interactive

. Learn and apply predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success .

Posted 10/3/2026full-timeRemote • United StatesSenior💰 $72,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media campaigns across PPC, Paid Social, and Programmatic/Display channels, with a strong focus on optimizing client ROI through data-driven strategies and effective communication. Proven ability to mentor team members and integrate media efforts with broader marketing strategies.

Highest-signal resume keywords

Paid Media Campaign ManagementPPC Management SoftwareGoogle AdWords CertificationGoogle Analytics CertificationUnbounce Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Predictive ModellingCampaign OptimizationKPI MonitoringAccount ManagementData Insights Communication

Soft Skills

Exceptional CommunicationOrganizational SkillsMentoringCollaboration

Tools & Technologies

SpyFuExcelAhrefs

Certifications & Qualifications

Google AdWordsGoogle AnalyticsMeta Certification

Industry Keywords

Healthcare Industry ConceptsHIPAA Compliance

About the role

Key responsibilities & impact

Learn and apply predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
Lead the development of strategic paid media campaigns aligned with client goals
Continuously optimize campaigns across platforms to maximize client ROI
Consult with clients and internal teams to integrate paid media efforts with broader marketing strategies
Serve as a knowledgeable and reliable client partner
Mentor junior team members and collaborate across departments
Monitor and report on KPIs
Adjust strategies based on performance insights

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, or Business (preferred)
4+ years of relevant experience managing paid media campaigns
At least 2 years in an agency setting
Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels
Expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs
Certifications in Google AdWords, Google Analytics, and Meta
Exceptional communication and organization skills
Ability to communicate data insights, client updates, and campaign recommendations clearly
Ability to manage multiple accounts with varying budgets
Ability to adapt and learn new healthcare industry concepts
Familiarity with HIPAA is a plus
Must upload a résumé and cover letter

Benefits

Comp & perks

Flexibility
Work-life balance
Inclusive environment
Progressive PTO system
Development opportunities
100% employer-sponsored medical coverage
401(K) with matching
Employer-sponsored long-term disability insurance