Etna Interactive

Performance Marketing

• Learn and apply predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
• Lead the development of strategic paid media campaigns aligned with client goals
• Continuously optimize campaigns across platforms to maximize client ROI
• Consult with clients and internal teams to integrate paid media efforts with broader marketing strategies
• Serve as a knowledgeable and reliable client partner
• Mentor junior team members and collaborate across departments
• Monitor and report on KPIs
• Adjust strategies based on performance insights

Senior Paid Media Specialist