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EU

Head of CRO

EU

. Own profitable growth across Facelove's Shopify stores .

Posted 11/3/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Shopify DTC tests from hypothesis to launch, with a strong focus on analyzing and improving conversion rates, average order value, and customer lifetime value. Proven ability to lead teams, provide clear direction, and implement data-driven strategies for profitable growth in the beauty and skincare ecommerce sector.

Highest-signal resume keywords
Shopify DTC TestingData Analysis and ReportingTeam Leadership and SupervisionEcommerce Strategy DevelopmentCustomer Experience Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Shopify ImplementationA/B TestingData ReconciliationConversion Rate OptimizationHypothesis DevelopmentQuality AssuranceExperiment SizingMetrics AnalysisRetention StrategiesEcommerce Metrics
Soft Skills
Clear CommunicationCoaching and MentoringProblem SolvingFeedback ApplicationBriefing and Documentation
Tools & Technologies
Triple WhaleKachingLoopAfterSellFigma
Industry Keywords
Beauty EcommerceSkincare EcommerceCustomer SegmentationMarket LocalizationSubscription Offers

About the role

Key responsibilities & impact
  • Own profitable growth across Facelove's Shopify stores
  • Report to the CEO and manage the Junior Shopify Store Manager
  • Turn research into offers, tests and implemented improvements
  • Own the roadmap, hypotheses, analysis, quality and results
  • Study competitor pages, offers, bundles and checkout journeys
  • Combine customer reviews, support feedback and store data into priorities
  • Maintain a ranked roadmap with hypotheses, commercial impact, effort and success measures
  • Own tests across landing pages, product pages, offers, cart, checkout and post-purchase journeys
  • Develop bundles, shipping thresholds, gifts, upsells and subscription offers with margin in view
  • Release supported findings as improvements and monitor whether benefits hold
  • Coordinate retention work with Oktober and subscription owners
  • Give the Junior clear briefs, deadlines and acceptance checks
  • Review and coach the Junior's work and resolve routine blockers
  • Own safe releases across markets, including tracking, mobile and purchase-path checks
  • Keep Sven informed with clear decisions and early warnings
  • Build personally when needed using Shopify, Triple Whale and store apps

Requirements

What you’ll need
  • Personally led Shopify DTC tests from hypothesis to launch and decision; show contribution and a test record
  • Evidence of results in redacted cases, including baseline, sample or duration, metric, result and rollout
  • Ability to explain experiment sizing, allocation, minimum detectable effect, stopping rules and inconclusive outcomes
  • Ability to show how offers changed AOV, conversion and margin using bundles, discounts, shipping thresholds, subscriptions or upsells
  • Ability to reconcile store and test data, separate traffic effects and assess repeat purchase or LTV over a defined cohort window
  • Shopify implementation and QA experience, including variants, mobile, prices, discounts, cart, checkout and tracking
  • Ability to review junior work and supervise delegated delivery
  • Evidence of independently initiated and shipped work
  • Clear briefing, walkthrough, blocker escalation and feedback application skills
  • Commitment to 40 hours, Monday to Friday, 09:00 to 18:00 CET, with a one-hour break and Hubstaff tracking
  • Beauty or skincare ecommerce experience, particularly with customers aged 45 and above, is nice to have
  • Multi-market Shopify experience and localization collaboration are nice to have
  • Hands-on use of Triple Whale, Kaching, Loop, AfterSell or Figma is nice to have

Benefits

Comp & perks
  • An annual all-inclusive team trip, paid by Facelove
  • Membership at a local gym of your choice
  • At three months, a one-time gift of four Facelove products of your choice
  • Position and salary reviews every six months
  • Monthly performance reviews
  • Paid trial of 3 to 4 hours, with payment and scope agreed in advance