Creative Strategist

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Generate new concepts and iterate on proven winners
• Analyze performance data including hooks, retention, CTR, CPA, and ROAS
• Identify winning creatives and patterns
• Create structured iterations to scale winning ads
• Write actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Collaborate with editors, media buyers, creators, founders, brand, and marketing teams
• Research mature women customer personas, objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

Explore Senior Creative Strategist – Cosmetics at EU. Review requirements and application details.