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EU

Senior Creative Strategist – Cosmetics

EU

. Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels .

Posted 10/13/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing high-converting direct response ad concepts tailored for a mature female audience, leveraging performance analysis and creative iteration to drive results across platforms like Meta and TikTok.

Highest-signal resume keywords
Direct Response AdvertisingVideo Ad Concept DevelopmentPerformance AnalysisCreative ConceptingCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Performance AnalysisDirect Response CopywritingCreative ConceptingData-Driven MindsetVideo FluencyAd ScalingStructured IterationMetrics AnalysisHook DevelopmentBrief Writing
Soft Skills
Clear CommunicationOwnership MentalityCollaborationCreative IntuitionProblem-Solving
Industry Keywords
D2C Creative StrategistMature Female AudienceCustomer PersonasMarket TrendsPaid ChannelsUGC CreatorsRetentionCTRCPAROAS

About the role

Key responsibilities & impact
  • Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
  • Create angles, hooks, and messaging frameworks for a mature female audience
  • Translate product benefits into emotion-driven, problem-solution ads
  • Generate new concepts and iterate on proven winners
  • Analyze performance data including hooks, retention, CTR, CPA, and ROAS
  • Identify winning creatives and patterns
  • Create structured iterations to scale winning ads
  • Write actionable briefs for UGC creators and editors
  • Guide creators on tone, structure, objections, and delivery
  • Collaborate with editors, media buyers, creators, founders, brand, and marketing teams
  • Research mature women customer personas, objections, desires, fears, and buying triggers
  • Monitor competitors and market trends
  • Turn customer feedback and reviews into ad concepts

Requirements

What you’ll need
  • 3+ years as a D2C Creative Strategist
  • Proven experience scaling physical product brands such as supplements, beauty, footwear, apparel, or similar
  • Strong background in direct response advertising
  • Proven video ad concepts scaled on Meta or TikTok, backed by metrics including spend, CPA, ROAS, and hook or hold rate
  • Deep video fluency; static and native-only winners are insufficient
  • Experience managing a pod, creator roster, or editing team
  • Ability to assign work, flag bottlenecks early, and maintain tracking systems
  • Dedicated 40 hours per week to a single team
  • Ability to read hook rate, hold rate, CTR, CPC, CPA, and ROAS independently
  • Knowledge of structured iteration ladders covering format, character, hook, body, and length
  • Strong copy instincts including hooks, headlines, and CTAs
  • Data-driven mindset with creative intuition
  • Ability to move fast, test fast, and learn fast
  • Creative concepting and angle development
  • Direct response copywriting
  • Performance analysis and iteration
  • Clear briefing and communication
  • Strong ownership mentality

Benefits

Comp & perks
  • Competitive salary
  • On-time and reliable payments
  • Opportunity to work with a fast-growing global e-commerce brand
  • Long-term growth opportunities