Go to Market Intelligence Analyst

Euna Solutions

. Own Intent-to-Buy and Propensity-to-Buy scoring models across solutions and segments .

Posted 11/10/2026full-timeOakville • CanadaMid-LevelSenior💰 CA$88,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market analytics and revenue operations, with a strong focus on building and validating scoring models. Proficient in data analysis, segmentation, and operationalizing insights to drive sales and marketing effectiveness.

Highest-signal resume keywords

Go-To-Market AnalyticsAccount Scoring Model DevelopmentSalesforce ReportingAdvanced Excel SkillsSQL and BI Tool Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Intent-to-Buy Scoring ModelsPropensity-to-Buy Scoring ModelsModel ValidationData RemediationData AnalysisCompetitive IntelligenceTargeting Rules DevelopmentSales Cycle AnalysisChurn AnalysisExpansion Patterns Analysis

Soft Skills

Clear CommunicationCollaboration with Sales and MarketingProblem-Solving

Tools & Technologies

SalesforceExcelGoogle SheetsSQLBI ToolsAI Tooling

Industry Keywords

Public Sector ProcurementGovTech MarketGrant AwardsAudit and Compliance DataMulti-Source Datasets

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Intent-to-Buy and Propensity-to-Buy scoring models across solutions and segments
Incorporate procurement activity, grant awards, and audit and compliance data into scoring models
Validate signal sources against conversion and closed outcomes and recalibrate models
Define and enforce account and contact data standards for prospect and target accounts
Drive data remediation with GTM Systems
Analyze win rate, sales cycle, churn, and expansion patterns by segment and vertical
Sharpen the ideal customer profile and translate findings into executable targeting rules
Own competitive intelligence, including win/loss patterns and FOIA-sourced commercial insight
Partner with Sales, BD, and Marketing to operationalize scoring and segmentation
Create territory views, prioritized target lists, and outbound workflows

Requirements

What you’ll need

4+ years in go-to-market analytics, revenue operations, market intelligence, or a comparable analytical function
Experience building, maintaining, or evaluating an account or propensity scoring model
Ability to explain model validation and evidence-based changes
Strong Salesforce capability, including reporting and understanding of account, contact, and opportunity data models
Advanced Excel or Google Sheets skills
Comfort working with large, messy, multi-source datasets
Ability to explain model logic, limitations, and results clearly to non-technical sellers and leaders
Familiarity with public sector procurement cycles, budget data, or the GovTech market is nice to have
Experience managing enrichment or intent data vendor relationships is nice to have
Hands-on SQL and BI tool experience is nice to have
Practical use of AI tooling is nice to have

Benefits

Comp & perks

Hybrid work arrangement
Eunafier Days: two extra days per year attached to long weekends
Community engagement opportunities through time, donations, and shared expertise
Up to eight hours of paid philanthropy time per year
Professional development investment through budget, mentorship, and growth opportunities
Accessible interview process and accommodations upon request