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Euromonitor International

Demand Generation Lead

Euromonitor International

. Drive revenue growth in the US market, accountable for leads and opportunities generated, pipeline created, and revenue closed .

Posted 10/27/2026full-timeChicago • Illinois • United StatesSenior💰 $145,000 - $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving revenue growth through tailored demand generation strategies in the US market, with a strong focus on ROI and collaboration with sales teams. Proven ability to manage campaigns, lead nurturing, and pipeline development while meeting revenue targets.

Highest-signal resume keywords
Demand GenerationB2B MarketingRevenue Target AchievementCampaign TailoringMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Performance MarketingLead ScoringPipeline ManagementForecastingCampaign Management
Soft Skills
CollaborationCommunicationStrategic Thinking
Tools & Technologies
CRMMarketing AutomationPaid Media
Industry Keywords
US MarketLead NurtureROIB2BAI Experience

About the role

Key responsibilities & impact
  • Drive revenue growth in the US market, accountable for leads and opportunities generated, pipeline created, and revenue closed
  • Run an always-on US demand generation programme covering campaigns, lead nurture and regional initiatives
  • Tailor global campaigns and initiatives for the US market to drive engagement and ROI
  • Identify US-specific opportunities and develop initiatives such as local events, partnerships and competitive responses
  • Partner with local sales teams on hand-off criteria, pipeline reviews, forecasting, lead scoring and qualification
  • Brief and guide centralized marketing automation, CRM and paid media teams on regional execution
  • Meet or exceed US pipeline and closed-won revenue targets
  • Ensure tailored global campaigns achieve strong US engagement and ROI
  • Generate measurable pipeline contribution through US-specific initiatives

Requirements

What you’ll need
  • 5+ years' experience in demand generation or performance marketing, ideally including experience holding a personal revenue or pipeline target
  • All experience must be in B2B marketing; a B2C-only background won't fit this role
  • Has personally held and delivered against a revenue target before, not just a lead or activity target
  • Comfortable partnering closely with local sales teams on hand-off, forecasting and pipeline reviews
  • Track record of tailoring national or global campaigns for a specific market, with a clear focus on ROI
  • Confident briefing and directing centralized marketing automation, CRM and paid media specialists, even without running those platforms hands-on day to day
  • Some experience working with AI, whether in a professional role or through personal projects

Benefits

Comp & perks
  • Flexible hours
  • Regular socialising, including frequent after-work meetups, summer and Christmas parties, sports and other groups
  • Two volunteering days per year in addition to holidays
  • Healthcare insurance
  • Food vouchers
  • Saving fund
  • Generous holiday allowances
  • Core Hours policy allowing flexible start and finish times
  • Extensive training and development opportunities
  • Opportunities for international transfer
  • Competitive benefits package
  • 401k
  • Paid time off
  • Hybrid work setup
  • Other perks to support a positive work environment