Demand Marketing Lead

Euromonitor International

. Drive revenue growth in the UK market, with accountability for leads, opportunities, pipeline, and closed revenue .

Posted 10/8/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation and performance marketing with a strong focus on driving revenue growth in the UK market. Proven ability to tailor global campaigns for local engagement and ROI while collaborating effectively with sales teams.

Highest-signal resume keywords

Demand GenerationPerformance MarketingB2B MarketingRevenue Target AchievementCampaign Tailoring

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead NurturePipeline ManagementForecastingLead ScoringROI AnalysisCampaign DevelopmentMarket EngagementRevenue Growth StrategyAI Experience

Soft Skills

CollaborationCommunicationStrategic Thinking

Tools & Technologies

Marketing AutomationCRMPaid Media

Industry Keywords

UK MarketB2BDemand Generation ProgramLocal EventsPartnership Development

About the role

Key responsibilities & impact

Drive revenue growth in the UK market, with accountability for leads, opportunities, pipeline, and closed revenue
Run an always-on UK demand generation program covering campaigns, lead nurture, and regional initiatives
Tailor global campaigns and initiatives for the UK market to drive engagement and ROI
Identify UK-specific opportunities and develop initiatives such as local events, partnerships, and competitive responses
Partner with local sales teams on hand-off criteria, pipeline reviews, forecasting, and lead scoring and qualification
Brief and guide centralized marketing automation, CRM, and paid media teams for regional execution
Meet or exceed UK pipeline and closed-won revenue targets
Ensure tailored global campaigns achieve strong UK engagement and ROI
Deliver measurable pipeline contribution from UK-specific initiatives

Requirements

What you’ll need

5+ years' experience in demand generation or performance marketing
Experience holding a personal revenue or pipeline target
All experience must be in B2B marketing; B2C-only experience is not suitable
Demonstrated delivery against a personal revenue target, not only lead or activity targets
Experience partnering with local sales teams on hand-off, forecasting, and pipeline reviews
Track record of tailoring national or global campaigns for a specific market with a clear focus on ROI
Ability to brief and direct centralized marketing automation, CRM, and paid media specialists without running those platforms hands-on day to day
Some experience working with AI, professionally or through personal projects

Benefits

Comp & perks

Integrity, curiosity, togetherness, empowerment, and diversity-focused values
Work-life balance
Flexible hours
Regular social events, including after-work meetups and summer and Christmas parties
Two volunteering days per year in addition to holidays
Donation amount for new starters to give to a charity of their choice
Enhanced healthcare
Pension
Generous holiday allowances
Hybrid working
Flexible start and finish times through Core Hours policy in many offices
Extensive training and development opportunities
Internal promotion and cross-department career opportunities