Product Marketing Lead, Consulting, Ecommerce

Euromonitor International

. Own propositions, messaging, and positioning for consulting and report sales .

Posted 10/9/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B product marketing with a focus on positioning, messaging, and revenue growth for consulting propositions. Proven ability to analyze market data and translate customer insights into effective commercial strategies.

Highest-signal resume keywords

B2B Marketing ExperienceProduct PositioningSales Narrative DevelopmentEcommerce MarketingRevenue Target Accountability

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Proposition DevelopmentCompetitive AnalysisCustomer Insight TranslationSales EnablementConsulting Proposition Marketing

Soft Skills

Strong Writing AbilityInfluencing Without AuthorityCollaboration Across Teams

Tools & Technologies

Sales ToolsObjection-Handling FrameworksEcommerce Platforms

Industry Keywords

Consulting PropositionsMarket OpportunitiesClient-Facing MessagingOnline Buying JourneyWin/Loss Analysis

About the role

Key responsibilities & impact

Own propositions, messaging, and positioning for consulting and report sales
Define consulting propositions for senior buyers, including problems solved, outcomes delivered, and competitive differentiators
Own the commercial story, positioning, differentiation, value communication, and revenue line for reports
Maintain a personal target for consistent month-on-month and year-on-year report growth
Partner with consulting, research, and ecommerce colleagues to turn capabilities into client-ready propositions
Equip commercial and solutions teams with messaging, tools, and training
Support Sales Enablement with sales narratives, proposal content, and objection-handling frameworks
Analyze pipeline, conversion, purchase, and competitive data to identify opportunities and risks
Conduct customer, prospect, and win/loss analysis to identify unmet needs and market opportunities
Translate customer insight into stronger propositions, messaging, and commercial strategy
Own go-to-market for new consulting propositions and report launches across the UK, US, and other regions
Ensure proposition and messaging sets are current and consistently used across commercial and client-facing teams

Requirements

What you’ll need

6+ years in product marketing
Experience owning positioning and messaging for a service or product line
All experience must be in B2B marketing; a B2C-only background will not fit
Strong writing ability, including proposition, sales narrative, and customer-facing copy
Experience marketing consulting or professional services propositions to senior buyers
Experience in ecommerce marketing and online buying journey conversion
Ability to hold and be personally accountable for a revenue target
Ability to influence senior colleagues without direct management authority, including research, consulting, and ecommerce specialists
Ability to achieve messaging adoption across regions
Some experience working with AI, through professional roles or personal projects

Benefits

Comp & perks

Flexible hours and regular socialising, including frequent after-work meetups, summer and Christmas parties, and other groups
Work-life balance
Two volunteering days per year in addition to holidays
Donation amount for new starters to give to a charity of their choice
Competitive salaries
Enhanced healthcare
Enhanced pensions
Generous holiday allowances
Hybrid working
Core Hours policy in many offices, allowing flexible start and finish times
Extensive training and development opportunities
Opportunities for promotion and internal mobility across departments
Talent identification and reward
International, multinational work environment
Corporate Social Responsibility Programme
Mentoring, group volunteering, fundraising initiatives, charity support, and carbon offsetting of flights