Product Marketing Lead, Syndicated Solutions

Euromonitor International

. Own propositions, messaging, and positioning for Euromonitor's syndicated portfolio .

Posted 10/9/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B environments, including positioning, messaging, and go-to-market strategies. Proficient in analyzing commercial data to drive adoption and retention while collaborating effectively across regions.

Highest-signal resume keywords

Product MarketingB2B MarketingPositioning And MessagingCommercial Data AnalysisGo-To-Market Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentData AnalysisCompetitive AnalysisClient-Facing MaterialsNarrative CreationPipeline ManagementAdoption StrategiesAI ExperienceAudience Frameworks

Soft Skills

Influencing Without AuthorityCollaborationCommunication

Industry Keywords

Syndicated PortfolioCommercial EnablementCustomer Insight ProgrammeMarket InsightCompetitive Claims

About the role

Key responsibilities & impact

Own propositions, messaging, and positioning for Euromonitor's syndicated portfolio
Maintain the agreed source of truth for what the portfolio sells, its audiences, value, and messaging
Translate product and technology strategy into client-ready propositions, including audiences, problems, proof points, and competitive claims
Bring client, market, and competitive insight to product and technology leadership to shape roadmap, packaging, and prioritisation
Equip commercial and client-facing teams with messaging, tools, and training to improve adoption, conversion, and retention
Define and maintain target audience and use-case frameworks across industries, functions, and product ICPs
Analyse usage, adoption, pipeline, renewal, and competitive data to identify opportunities and risks
Develop positioning and commercial recommendations from portfolio data
Own go-to-market for launches and releases, including the story, assets, and commercial enablement
Collaborate with colleagues in the UK, US, and other regions
Establish a continuous customer insight programme
Build the portfolio competitive view, including competitors, losses, and proposition, pricing, and packaging responses
Drive consistent proposition and messaging adoption across marketing, sales, and client-facing teams
Support commercially effective launches with measurable pipeline contribution and sustained adoption

Requirements

What you’ll need

6+ years in product marketing
Experience owning positioning and messaging for a portfolio or product line
All experience must be in B2B marketing; a B2C-only background will not fit
Able to produce narratives, positioning, and sales-facing materials independently
Able to simplify complex data and technology propositions
Credibility with data products, platforms, and technology propositions
Comfortable working in detail with product and technology colleagues
Commercial fluency with pipeline, win/loss, renewal, and adoption data
Able to build a case from commercial data
Able to influence senior colleagues without direct management authority
Able to maintain a clear messaging position and achieve adoption across regions
Some experience working with AI through a professional role or personal projects

Benefits

Comp & perks

Flexible hours
Regular socialising, including after-work meetups, summer and Christmas parties, and other groups
Two volunteering days per year in addition to holidays
Donation amount for new starters to give to a charity of their choice
Competitive salaries
Enhanced healthcare
Pensions
Generous holiday allowances
Hybrid working
Core Hours policy allowing flexible start and finish times in many offices
Extensive training and development opportunities
Opportunities for promotion and cross-departmental career movement