CRM Lead – Leisure & Loyalty Activation

Eurostar

. Support the senior CRM Manager in planning and developing the CRM customer experience and marketing communication strategy .

Posted 9/25/2026contractLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development, campaign management, and data-driven marketing communications. Proficient in leveraging Salesforce Marketing Cloud and Airship for effective customer engagement and maximizing campaign ROI.

Highest-signal resume keywords

Salesforce Marketing Cloud ManagementAirship Campaign DeploymentDirect Marketing Theory and PracticeData Protection Legislation UnderstandingCampaign Analysis and ROI Maximization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementSegmentationTargetingCustomer ProfilingData FilteringTesting Program ImplementationNumerical AnalysisInsight Development

Soft Skills

Commercial AcumenCreative CritiqueCollaboration

Tools & Technologies

Salesforce Marketing CloudAirshipEmail Design Systems

Industry Keywords

CRM StrategyMarketing CommunicationCustomer ExperienceCampaign ROICompetitor Benchmarking

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support the senior CRM Manager in planning and developing the CRM customer experience and marketing communication strategy
Develop and implement marketing roadmaps and communication plans for leisure, international and Club Eurostar loyalty audiences
Own the Club Eurostar marketing communication plan with the Loyalty Manager
Coordinate with the CRM Executive to align automation contact strategy
Manage campaign build, setup, data filtering and deployment in Salesforce Marketing Cloud
Manage push notification build, setup, data filtering and deployment in Airship
Work with CRM Analytics and Data teams on campaign extract requirements, traveller behaviour and segmentation
Plan and implement communication testing programmes
Create opportunities to capture and use data for personalised, relevant communications and targeted offers
Assist with competitor and industry communications benchmarking
Maximise campaign ROI and ROE through results analysis and applied learnings
Collaborate with CRM, marketing, Loyalty and GTM teams on roadmaps and customer experience
Support other CRM team members as needed
Align campaigns across the cross-channel strategy
Report campaign results and deliver campaign KPIs and continuous improvement plans
Deploy operational communications linked to external factors such as weather and Brexit

Requirements

What you’ll need

Knowledge of SFMC and Taxi / Email Shepherd (Email design systems) and Airship
Thorough knowledge of direct marketing theory and practice, including testing, segmentation, targeting, campaign management, campaign analysis and customer profiling
Commercial and financial acumen
Ability to critique communications/creative work and understand its contribution to ROI
Understanding of data and databases, including customer behaviour and expectations
Understanding and application of data protection legislation
Numerate and able to turn insight into actionable plans to increase campaign ROI and ROE

Benefits

Comp & perks

Travel benefits that can be used for both work and play including 75% off underground network from Day 1
Competitive defined benefit pension scheme
Free Eurostar tickets
Discounted Eurostar tickets for friends and family
Ongoing training and development
Free, confidential support via our Employee Assistance Programme
Peer-to-Peer support from trained Mental Health First Aiders/Personne de Confiance
Other exclusive deals, discounts and perks