Director of Global Event Marketing

EventMobi

. Own EventMobi’s entire events program, including trade shows, sponsorships, and owned events .

Posted 10/8/2026full-timeRemote • CanadaLead💰 CA$120,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing corporate event marketing programs, including trade shows and user conferences, with a strong focus on budget management, event technology, and cross-functional collaboration. Proven ability to drive lead generation and revenue through effective event strategies and execution.

Highest-signal resume keywords

Event Marketing ManagementBudget OwnershipEvent Technology ExpertiseHubSpot ExperienceB2B Corporate Events

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event PlanningLead CaptureEvent MessagingDatabase GrowthProject ManagementVendor ManagementEvent BudgetingAttribution AnalysisUser Conference PlanningTrade Show Execution

Soft Skills

CollaborationCommunicationLeadershipProblem-SolvingOrganizational Skills

Tools & Technologies

HubSpotRegistration PlatformsEvent AppsLead Capture AppsBadge Printing

Industry Keywords

B2B MarketingTrade ShowsSponsorshipsEvent ActivationsCustomer Success

About the role

Key responsibilities & impact

Own EventMobi’s entire events program, including trade shows, sponsorships, and owned events
Own the calendar, budget, messaging, pre-show marketing, booth design, shipping, staffing, and on-site execution for trade shows
Work with Demand Gen and Sales to book meetings before events
Ensure leads enter HubSpot with attribution
Act as the event technology expert and create differentiated event activations
Manage sponsored-event give/get agreements, on-site presence, and database growth through opt-ins
Partner with Customer Success on sponsored conference event technology
Identify advocacy opportunities and pass case studies and reviews to Customer Marketing
Build owned events from local workshops and dinners through the first annual user conference
Define event objectives, formats, agendas, speakers, venues, run of show, and attendee marketing
Maintain the single source of truth for each event
Project manage events, vendors, and contracts
Forecast budgets and report quarterly recommendations to the VP of Marketing on what to scale, maintain, or cut
Manage and support the Event Coordinator
Collaborate with Demand Gen, Sales, Customer Success, Marketing Operations, and the VP of Marketing

Requirements

What you’ll need

8+ years in corporate event marketing at a B2B company
Experience as an exhibitor in the booth, not just as an agency or organizer running the show
Experience managing a high volume of third-party trade shows and sponsored events portfolio
Experience planning and executing a mid-size user conference and exclusive dinner series
Strong event tech experience, including registration platforms, lead capture apps, badge printing, and event app builds using competitors’ platforms
Experience owning an event budget and demonstrating event returns in pipeline and revenue
Ability to write event messaging and copy
Experience with HubSpot and attribution
Willingness to travel about once a month across North America and Europe
Safe, comfortable, ergonomic, private, and quiet workspace
Reliable internet connection with at least 30 Mbps download speed
Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe

Benefits

Comp & perks

Stock Option
Benefits
15 days annual leave
3 summer days
Birthday holiday
Regional in-person gatherings and co-working sessions
Top-of-the-line hardware
Best collaboration software for remote work
Remote work from home
Referral fee of $2,500 CAD for referrals
Employee accommodations available upon request