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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in corporate event marketing, managing budgets, and executing high-volume trade shows and sponsored events. Proficient in event technology, lead capture, and utilizing HubSpot for effective event management and attribution.
Highest-signal resume keywords
8+ Years In Corporate Event MarketingStrong Event Tech ExperienceManaged High Volume Of Trade ShowsExperience With HubSpot And AttributionAbility To Write Event Messaging
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event Budget ManagementLead Capture AppsEvent App BuildsRegistration PlatformsBadge PrintingEvent PlanningEvent ExecutionDatabase GrowthEvent MessagingProject Management
Soft Skills
CollaborationCommunicationLeadership
Tools & Technologies
HubSpotEvent Technology Platforms
Industry Keywords
B2BIMEXMPIPCMACSAEASAE
About the role
Key responsibilities & impact- Own the entire tradeshow program, including calendar, budget, messaging, pre-show marketing, booth design, shipping, staffing and on-site execution
- Work with Demand Gen and Sales to book meetings before events
- Ensure every lead enters HubSpot with attribution
- Serve as the event tech expert and create differentiated event activations
- Manage sponsored-event give/get agreements, on-site presence and database growth through opt-ins
- Partner with Customer Success on sponsored conference event technology
- Identify advocacy opportunities and hand case studies and reviews to Customer Marketing
- Build owned events from local workshops and dinners through the first annual user conference
- Define event objectives, formats, agendas, speakers, venues, run of show and room-filling marketing
- Maintain the single source of truth for events
- Project manage events, vendors and contracts
- Forecast budgets and report quarterly recommendations to the VP of Marketing on what to scale, maintain or cut
- Manage and support the Event Coordinator, who reports to this role
Requirements
What you’ll need- 8+ years in corporate event marketing at a B2B company
- Experience as an exhibitor in the booth, not just an agency or organizer running the show
- Managed a high volume of third-party trade shows and sponsored events portfolio
- Involved in planning and execution of a mid-size user conference and exclusive dinner series
- Strong event tech experience, including registration platforms, lead capture apps, badge printing and event app builds using competitors' platforms
- Familiarity with IMEX, MPI, PCMA, CSAE, or ASAE is a bonus
- Owned an event budget and demonstrated event returns in pipeline and revenue
- Ability to write event messaging and copy
- Experience with HubSpot and attribution
- Willingness to travel about once a month across North America and Europe
- Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada and Europe
- Safe, comfortable, ergonomic, private and quiet workspace
- Reliable internet connection with at least 30 Mbps download speed
Benefits
Comp & perks- Bonus
- Stock Option
- Benefits
- 15 days annual leave + 3 summer days
- Birthday is a holiday
- Regional in-person gatherings and co-working sessions
- Top-of-the-line hardware
- Best collaboration software for remote work
- Referral fee of $2,500 CAD (Internal Only)