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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in corporate event marketing, managing budgets, and executing successful events, including user conferences and trade shows. Proficient in event technology and lead generation strategies to drive customer engagement and revenue growth.
Highest-signal resume keywords
Event Marketing ManagementEvent Technology ExpertiseBudget ManagementHubSpot ExperienceB2B Corporate Events
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningLead Capture AppsRegistration PlatformsBadge PrintingEvent App BuildsEvent Messaging WritingPipeline ManagementRevenue AttributionVendor ManagementProject Management
Soft Skills
CommunicationCollaborationOrganizational SkillsProblem-Solving
Tools & Technologies
HubSpotEventMobiEvent Technology Platforms
Industry Keywords
B2B MarketingTrade ShowsSponsored EventsUser ConferencesIMEXMPIPCMACSAEASAE
About the role
Key responsibilities & impact- Own EventMobi’s entire events program, including trade shows, sponsorships, and hosted events
- Manage event calendars, budgets, messaging, booth design, shipping, staffing, and on-site execution
- Partner with Demand Gen and Sales to generate pre-show meetings and attribute leads in HubSpot
- Serve as the event technology expert and differentiate EventMobi’s event activations
- Manage sponsored-event commitments, on-site presence, database growth, and customer advocacy opportunities
- Partner with Customer Success on event technology for sponsored conferences
- Build owned events including workshops, meetups, dinners, and the first annual user conference
- Define event objectives, formats, agendas, speakers, venues, run of show, and event marketing
- Maintain the single source of truth for events, project-manage events, manage vendors and contracts, and forecast budgets
- Report quarterly to the VP of Marketing on what to scale, maintain, or cut based on spend, pipeline, and revenue
- Manage and support the Event Coordinator
Requirements
What you’ll need- 8+ years in corporate event marketing at a B2B company
- Experience managing a high volume of third-party trade shows and sponsored events
- Experience planning and executing a mid-size user conference and exclusive dinner series
- Strong event technology experience, including registration platforms, lead capture apps, badge printing, and event app builds
- Familiarity with EventMobi competitors and event technology
- Familiarity with IMEX, MPI, PCMA, CSAE, and ASAE
- Experience owning event budgets and demonstrating pipeline and revenue returns
- Ability to write event messaging and copy
- Experience with HubSpot and attribution
- Willingness to travel about once a month across North America and Europe
- Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe
- Safe, comfortable, ergonomic, private, and quiet workspace
- Reliable internet connection with at least 30 Mbps download speed
Benefits
Comp & perks- Stock Option
- Benefits
- 15 days annual leave + 3 summer days
- Birthday holiday
- Regional in-person gatherings and co-working sessions
- Top-of-the-line hardware
- Collaboration software for remote work
- Referral fee of $2,500 CAD
- Safe, comfortable, and ergonomic workspace support expectation