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EventMobi

Director of Global Event Marketing

EventMobi

. Own EventMobi’s entire events program, including trade shows, sponsorships, and owned events .

Posted 10/8/2026full-timeRemote • CanadaLead💰 CA$120,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in corporate event marketing, managing event strategies, budgets, and execution for B2B companies. Proficient in leveraging event technology and tools to enhance event activations and capture leads effectively.

Highest-signal resume keywords
Event Marketing ManagementEvent Technology ExpertiseHubSpot ExperienceBudget ManagementLead Capture and Attribution

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Event StrategyEvent BudgetingEvent MessagingLead Capture AppsBadge PrintingEvent App BuildsUser Conference PlanningTrade Show ManagementSponsorship ManagementProject Management
Soft Skills
CollaborationCommunicationLeadership
Tools & Technologies
HubSpotEvent Registration PlatformsEvent Technology Tools
Industry Keywords
B2B MarketingIMEXMPIPCMACSAEASAE

About the role

Key responsibilities & impact
  • Own EventMobi’s entire events program, including trade shows, sponsorships, and owned events
  • Manage event strategy, budgets, messaging, booth design, results, and event portfolio growth
  • Own tradeshow calendars, pre-show marketing, booth design, shipping, staffing, and on-site execution
  • Work with Demand Gen and Sales to schedule meetings before events
  • Ensure leads are captured in HubSpot and properly attributed
  • Serve as the event technology expert and create differentiated event activations
  • Manage sponsored-event relationships, written give/get agreements, on-site presence, and opt-in database growth
  • Partner with Customer Success on sponsored conference event technology
  • Identify product adoption opportunities and pass advocacy wins to Customer Marketing
  • Build owned events from local workshops and dinners to an annual user conference
  • Define event objectives, formats, agendas, speakers, venues, run of show, and attendee marketing
  • Maintain the single source of truth for events and project-manage each event
  • Own vendors and contracts and forecast budgets
  • Report quarterly recommendations to the VP of Marketing on what to scale, maintain, or cut using spend, pipeline, and revenue
  • Manage and guide the Event Coordinator and collaborate with VP of Marketing, Demand Gen, Sales, Customer Success, and Marketing Operations

Requirements

What you’ll need
  • 8+ years in corporate event marketing at a B2B company
  • Experience as an exhibitor in the booth, not just as an agency or organizer
  • Managed a high volume of third-party trade shows and sponsored events portfolio
  • Involved in planning and execution of a mid-size user conference and exclusive dinner series
  • Strong event tech experience, including registration platforms, lead capture apps, badge printing, and event app builds using competitors’ platforms
  • Knowledge of IMEX, MPI, PCMA, CSAE, or ASAE is a bonus
  • Owned an event budget and demonstrated event returns in pipeline and revenue
  • Ability to write event messaging and copy
  • Experience with HubSpot and attribution
  • Willingness to travel about once a month across North America and Europe
  • Safe, comfortable, ergonomic, private, and quiet workspace
  • Reliable internet connection with at least 30 Mbps download speed
  • Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada and Europe

Benefits

Comp & perks
  • Stock Option
  • Benefits
  • 15 days annual leave + 3 summer days
  • Birthday is a holiday
  • Regional in-person gatherings and co-working sessions
  • Top-of-the-line hardware
  • Best collaboration software for remote work
  • Referral fee of $2,500 CAD (Internal Only)