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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on optimizing paid acquisition channels and analyzing campaign performance using tools like GA4 and Voluum. Proficient in translating data insights into actionable creative strategies while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Performance MarketingPaid Acquisition ManagementData AnalysisCampaign OptimizationCreative Briefing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingUser AcquisitionData AnalysisCampaign OptimizationA/B TestingOnline Marketing MetricsCreative Asset ManagementAudience TestingTracking ImplementationBudget Scaling
Soft Skills
Analytical SkillsCommunication SkillsCollaborationAdaptabilityCreativity
Tools & Technologies
GA4VoluumMetaTikTokGoogleInternal DashboardsExcel
Industry Keywords
B2B ContractSensitive VerticalsRegulated VerticalsAdult ProductsAI Companionship
About the role
Key responsibilities & impact- Report to and work closely with the Chief Marketing Officer
- Execute and optimize high-volume paid acquisition channels
- Manage daily paid acquisition channels and DSPs including Meta, TikTok, and Google
- Support scalable acquisition funnels through tracking implementation and data collection
- Prepare ad concepts, organize creative assets, and set up audience tests
- Monitor campaign and funnel performance using Voluum, GA4, and internal dashboards
- Flag critical changes and performance anomalies
- Pull, clean, and organize CPA, ROAS, and retention data for strategic reviews
- Maintain internal reporting documents and dashboards
- Support creative briefing with performance insights and asset recommendations
- Collaborate with Product and Content teams on landing-page launches and testing
- Run A/B tests to improve landing-page and funnel conversion rates
- Document and implement systems to accelerate creative testing and reduce fatigue
- Build rapport with traffic-source representatives and assist with communications and performance reporting
- Research and document new acquisition opportunities, networks, formats, and tools
- Monitor platform rules, policy changes, and algorithm shifts
- Execute campaign changes to scale budgets while maintaining CAC and ROAS targets
- Support tracking and ad setup for new advertising channels
- Translate performance data into actionable creative recommendations
Requirements
What you’ll need- Minimum 1 year of experience in performance marketing or user acquisition
- Basic understanding of major advertising platforms such as Meta, TikTok, and Google
- Ability to quickly learn and master new software, dashboards, and platform interfaces
- Strong analytical skills and comfort working with data and Excel
- Ability to identify effective advertising hooks and translate data into creative briefs
- Knowledge of basic online marketing metrics such as CPM, CTR, and CPA
- Familiarity with analytics or tracking tools such as GA4, Voluum, or platform reporting
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth is a nice-to-have
- Fluent English
- Good communication skills
- Willingness and ability to work under a B2B contract arrangement in the country of residence
- Legal authorization to work in the candidate's current country of residence
- Professional comfort working with creatives and ads for adult/18+ AI companionship products
Benefits
Comp & perks- 4 weeks (20 working days) of PTO per year
- Annual in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard/mouse/mic/headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other required tools
- Fully remote work from anywhere
- B2B contract arrangement preferred, with flexibility
- Bonus offered