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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid acquisition channels and optimizing campaign performance through data analysis and creative testing. Proficient in utilizing analytics tools to drive user acquisition and improve conversion rates.
Highest-signal resume keywords
Performance MarketingData AnalysisCampaign ManagementA/B TestingGoogle Analytics 4
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid AcquisitionUser AcquisitionOnline Marketing MetricsData CleaningCreative Brief Development
Soft Skills
Analytical SkillsCommunicationCollaboration
Tools & Technologies
VoluumGoogle Analytics 4Meta AdsTikTok Ads
Industry Keywords
B2B MarketingDigital AdvertisingConversion Rate OptimizationRegulated Verticals
About the role
Key responsibilities & impact- Report to and work closely with the Chief Marketing Officer
- Manage and support daily operations of paid acquisition channels and DSPs including Meta, TikTok, and Google
- Support scalable acquisition funnels through tracking implementation and data insights
- Prepare ad concepts, organize creative assets, and set up audience tests
- Monitor campaign and funnel performance using Voluum, GA4, and internal dashboards
- Flag critical performance changes and anomalies
- Pull, clean, and organize CPA, ROAS, and retention data for strategic reviews
- Maintain internal reporting documents and dashboards
- Support creative briefs with performance insights and communicate asset changes to the content team
- Collaborate with Product and Content teams on landing-page and funnel testing to improve conversion rates
- Document and implement systems to accelerate creative testing and reduce creative fatigue
- Build initial relationships with traffic-source representatives and assist with communications and performance reporting
- Research and document new acquisition opportunities, networks, formats, and tools
- Monitor platform rules, policy changes, and algorithm shifts
- Execute campaign changes while controlling CAC and ROAS targets
- Support launch and foundational setup of new advertising channels
- Run A/B tests on landing pages and funnels
- Translate performance data into actionable creative recommendations and ensure new ad concepts are launched and tracked correctly
- Contribute to EverAI's goal of scaling its AI companionship platform from 50 million to 100 million users
Requirements
What you’ll need- Minimum 1 year of experience in performance marketing or user acquisition
- Basic understanding of major advertising platforms such as Meta, TikTok, and Google
- Ability to quickly learn and master new software, dashboards, and platform interfaces
- Strong analytical skills and comfort working with data and Excel
- Ability to identify effective advertising hooks and translate data into creative briefs
- Fluent in English
- Good knowledge of online marketing metrics such as CPM, CTR, and CPA
- Familiarity with analytics or tracking tools such as GA4, Voluum, or platform reporting systems
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth is a nice-to-have
- Willingness and ability to work under a B2B contract arrangement in the country of residence
- Legal authorization to work in the candidate's current country of residence
Benefits
Comp & perks- 4 weeks (20 working days) of paid time off per year
- Yearly in-person meetup
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard, mouse, microphone, and headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other necessary AI tools
- Fully remote work arrangement
- Annual bonus offered
