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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on data analysis, campaign management, and creative collaboration. Proficient in utilizing analytics tools and advertising platforms to optimize acquisition funnels and improve conversion rates.
Highest-signal resume keywords
Performance MarketingData AnalysisCampaign ManagementA/B TestingAnalytics Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingUser AcquisitionData AnalysisCampaign ManagementA/B TestingOnline Marketing MetricsCreative BriefingTracking ImplementationData GatheringAudience Testing
Soft Skills
Analytical SkillsCommunication SkillsCollaborationAdaptabilityCreativity
Tools & Technologies
MetaTikTokGoogleGA4VoluumExcelInternal DashboardsReporting DocumentsCreative AssetsTraffic-Source Communication
Industry Keywords
B2B ContractSensitive VerticalsDatingFemtechTelehealthAdult ProductsAcquisition FunnelsCampaign PerformanceConversion RatesPolicy Changes
About the role
Key responsibilities & impact- Report to and work closely with the Chief Marketing Officer
- Assist in daily management of paid acquisition channels and DSPs, including Meta, TikTok, and Google
- Support scalable acquisition funnels through tracking implementation and data gathering
- Prepare ad concepts, organize creative assets, and set up audience tests
- Monitor campaign and funnel performance using Voluum, GA4, and internal dashboards
- Flag critical performance changes and anomalies
- Pull, clean, and organize CPA, ROAS, and retention data for weekly and monthly reviews
- Maintain internal reporting documents and dashboards
- Support creative briefings with performance insights and recommendations
- Collaborate with Product and Content teams on landing-page and funnel testing to improve conversion rates
- Document and implement systems to accelerate creative testing and reduce fatigue
- Build initial relationships with traffic-source representatives and assist with communications and performance reporting
- Research and document new acquisition opportunities, networks, formats, and tools
- Track platform rules, policy changes, and algorithm shifts
- Execute campaign changes while monitoring CAC and ROAS targets
- Support setup and launch of new advertising channels
- Run A/B tests on landing pages and funnels
- Translate performance data into recommendations for creative teams and ensure concepts are launched and tracked correctly
Requirements
What you’ll need- Minimum 1 year of experience in performance marketing or user acquisition
- Basic understanding of major advertising platforms such as Meta, TikTok, and Google
- Ability to quickly learn and master new software, dashboards, and platform interfaces
- Strong analytical skills and comfort working with data and Excel
- Ability to identify effective ad hooks and translate data into creative briefs
- Knowledge of basic online marketing metrics such as CPM, CTR, and CPA
- Familiarity with analytics or tracking tools such as GA4, Voluum, or platform reporting setups
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth is a nice-to-have
- Fluent in English
- Good communication skills
- Willingness and ability to work under a B2B contract arrangement in the country of residence
- Professional comfort working with creatives and ads for adult/18+ AI companionship products
Benefits
Comp & perks- Bonus offered
- Fully remote work
- 4 weeks (20 working days) of paid time off per year
- Annual in-person gathering
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard, mouse, microphone, and headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
- B2B contract preferred, with flexibility for other arrangements
