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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and user acquisition, with a strong focus on data analysis, campaign management, and creative collaboration. Proficient in utilizing analytics tools and platforms to optimize acquisition funnels and drive user growth.
Highest-signal resume keywords
Performance MarketingData AnalysisCampaign ManagementGA4Voluum
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User AcquisitionAd Concepts PreparationA/B TestingOnline Marketing MetricsData CleaningTracking ImplementationAudience TestingCreative BriefingPerformance MonitoringConversion Rate Optimization
Soft Skills
Analytical SkillsCommunication SkillsCollaboration
Tools & Technologies
MetaTikTokGoogleExcelInternal Dashboards
Industry Keywords
B2B ContractSensitive VerticalsRegulated VerticalsDatingFemtechTelehealth
About the role
Key responsibilities & impact- Report to and work closely with the Chief Marketing Officer
- Assist in daily management of paid acquisition channels and DSPs including Meta, TikTok, and Google
- Support scalable acquisition funnels through tracking implementation and data gathering
- Prepare ad concepts, organize creative assets, and set up audience tests
- Monitor campaign and funnel performance using Voluum, GA4, and internal dashboards
- Flag critical changes and performance anomalies
- Pull, clean, and organize CPA, ROAS, and retention data for weekly and monthly reviews
- Maintain internal reporting documents and dashboards
- Support creative briefing by communicating performance insights, asset changes, and successful angles to the content team
- Collaborate with Product and Content teams on landing-page launches and testing cycles to improve conversion rates
- Document and implement systems to speed up creative testing and reduce fatigue
- Build initial rapport with traffic-source representatives and assist the senior team with communications and performance reporting
- Research and document new acquisition opportunities, networks, formats, and tools
- Stay current on platform rules, policy changes, and algorithm shifts
- Execute daily campaign changes while monitoring CAC and ROAS targets
- Support growth from 40 million to 100 million users
- Set up tracking and ads for new advertising platforms
- Run A/B tests on landing pages and funnels
- Translate performance data into recommendations for the creative team and ensure concepts are launched and tracked correctly
Requirements
What you’ll need- Minimum 1 year of experience in performance marketing or user acquisition
- Basic understanding of major ad platforms such as Meta, TikTok, and Google
- Ability to quickly learn and master new software, dashboards, and platform interfaces
- Strong analytical skills and comfort with data and Excel
- Ability to identify effective ad hooks and translate data into creative briefs
- Knowledge of basic online marketing metrics such as CPM, CTR, and CPA
- Familiarity with analytics or tracking tools such as GA4, Voluum, or platform reporting setups
- Experience in sensitive or regulated verticals such as dating, femtech, or telehealth is advantageous
- Fluent in English
- Good communication skills
- Ability to work under a B2B contract arrangement in the country of residence
Benefits
Comp & perks- Flexible long-term B2B contract arrangement
- Fully remote work from anywhere
- 4 weeks (20 working days) of paid time off per year
- Annual in-person gathering
- Monthly allowance of 100 USD for health insurance expenses
- Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop
- Monitor budget up to 250 USD
- Keyboard, mouse, microphone, and headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other AI tools
- Bonus offered
