Senior Lifecycle Marketing Manager

EverAI

. Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • PortugalSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven segmentation and personalized campaigns. Proficient in collaborating with cross-functional teams to enhance CRM tools and reporting.

Highest-signal resume keywords

CRM Strategy DevelopmentUser Behavior AnalysisSegmentation and PersonalizationRevenue Growth OptimizationCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Logic CreationPerformance AnalysisExperimentation and TestingAttribution and IncrementalityUser Journey Mapping

Soft Skills

OwnershipCollaborationAdaptability

Tools & Technologies

CRM ToolsData Analytics PlatformsAI for PersonalizationReporting Tools

Industry Keywords

B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-Commerce

About the role

Key responsibilities & impact

Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
Use behavioral data to identify user drop-off, disengagement, and missed purchase opportunities
Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
Build experiments, measure results, scale winning approaches, and identify follow-on opportunities
Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
Report directly to Thomas Lacroix, Co-founder and CMO
Build the CRM playbook and develop CRM into a major revenue channel

Requirements

What you’ll need

Significant experience personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
Experience in a high-volume B2C subscription business where CRM directly affected revenue
Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
Experience using user behavior, testing, control groups, attribution, and incrementality to validate results
Ability to work quickly, take ownership, and build without a finished playbook
Ability to collaborate with technical, creative, and commercial stakeholders in English
Comfort working with products powered by uncensored AI models and content
Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
Bonus: experience building or redesigning CRM in a fast-scaling company
Bonus: use of AI for analysis, personalization, experimentation, or content development
Willingness and ability to work under a B2B contract arrangement in the country of residence
Legal authorization to work in the applicant's country of residence

Benefits

Comp & perks

4 weeks (20 working days) of PTO per year
Annual in-person meetup
Monthly allowance of 100 USD for health insurance expenses
Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
Learning budget for courses, books, conferences, events, or certifications
Company laptop
Monitor budget up to 250 USD
Keyboard/mouse/mic/headphones budget up to 150 USD
Premium access to ChatGPT, Hugging Face, Claude Code, and other tools
Fully remote work
Bonus offered
B2B contract structure preferred, with flexibility for long-term commitment and impact