Senior Lifecycle Marketing Manager

EverAI

. Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • MaltaSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven insights and personalized customer journeys. Proficient in collaborating with cross-functional teams to enhance CRM tools and reporting.

Highest-signal resume keywords

CRM Strategy DevelopmentRevenue Growth OptimizationUser Segmentation and PersonalizationExperimentation and Performance AnalysisCollaboration with Cross-Functional Teams

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue ImprovementConversion Rate OptimizationCustomer Retention StrategiesUser Journey CreationCampaign Logic DevelopmentPerformance AnalysisTesting and Control GroupsAttribution and IncrementalityData-Driven Decision MakingAI for Personalization

Soft Skills

CollaborationProblem-SolvingAdaptabilityCommunication

Tools & Technologies

CRM ToolsData Analytics PlatformsMarketing Automation Software

Industry Keywords

B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-CommerceToken ModelsVirtual Currency

About the role

Key responsibilities & impact

Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
Use behavioral data to identify user drop-off, disengagement, and missed purchase opportunities
Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
Build experiments, measure results, scale winning approaches, and identify subsequent opportunities
Collaborate with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
Report directly to Thomas Lacroix, Co-founder and CMO
Build the CRM playbook and turn CRM into a major revenue channel for EverAI’s AI companionship platform

Requirements

What you’ll need

Demonstrated significant improvements personally driven in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with measurable results
Experience in a high-volume B2C subscription business where CRM directly affected revenue
Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
Ability to use testing, control groups, attribution, and incrementality to validate results
Comfortable building without a finished playbook and deciding priorities with incomplete information
Ability to collaborate with technical, creative, and commercial stakeholders in English
Comfortable working on products powered by uncensored AI models and content
Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
Bonus: experience building or redesigning CRM in a fast-scaling company
Bonus: use of AI for analysis, personalization, experimentation, or content development
Ability and willingness to work under a B2B contract arrangement in the country of residence

Benefits

Comp & perks

4 weeks (20 working days) of PTO per year
Annual in-person meetup
Monthly allowance of 100 USD for health insurance expenses
Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
Learning budget for courses, books, conferences, events, or certifications
Company laptop provided
Monitor budget up to 250 USD
Keyboard/mouse/mic/headphones budget up to 150 USD
Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
Fully remote work from anywhere
Bonus offered, included in the published total gross annual compensation range