Senior Lifecycle Marketing Manager

EverAI

. Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • UkraineSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven segmentation and personalized journeys. Proven ability to collaborate across teams and build effective CRM frameworks in high-volume B2C environments.

Highest-signal resume keywords

CRM Strategy DevelopmentUser SegmentationRevenue GrowthPerformance AnalysisCollaboration with Stakeholders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Lifecycle ManagementBehavioral Data AnalysisCampaign Logic CreationExperimentation and TestingAttribution KnowledgeIncrementality MeasurementRetention StrategiesReactivation TechniquesPersonalization TechniquesHigh-Volume B2C Experience

Soft Skills

OwnershipCollaborationAdaptabilityCommunication

Tools & Technologies

CRM ToolsData Analytics PlatformsMarketing Automation Software

Industry Keywords

B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-CommerceToken ModelsAI-Assisted Analysis

About the role

Key responsibilities & impact

Lead strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
Use behavioral data to identify user drop-off, disengagement, and missed purchase opportunities
Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
Build experiments, measure results, scale winning approaches, and identify follow-on opportunities
Collaborate with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
Report directly to Thomas Lacroix, Co-founder and CMO
Build the CRM playbook and turn CRM into a major revenue channel for EverAI’s AI companionship products

Requirements

What you’ll need

Significant prior experience scaling CRM and personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
Experience in a high-volume B2C subscription business where CRM directly affected revenue
Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
Knowledge of testing, control groups, attribution, and incrementality
Ability to work quickly, take ownership, and build without a finished playbook
Ability to collaborate with technical, creative, and commercial stakeholders in English
Comfortable working with products powered by uncensored AI models and content
Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, high-frequency e-commerce, token/credit/virtual-currency/bonus/repeat-deposit models, fast-scaling CRM, or AI-assisted analysis and experimentation

Benefits

Comp & perks

4 weeks (20 working days) of PTO per year
Yearly in-person meetup
Monthly allowance of 100 USD for health insurance expenses
Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
Learning budget for courses, books, conferences, events, or certifications
Company laptop
Monitor budget up to 250 USD
Keyboard/mouse/mic/headphones budget up to 150 USD
Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
Bonus offered; published compensation includes applicable target bonus