Senior Lifecycle Marketing Manager

EverAI

. Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • GreeceSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven segmentation and personalized journeys. Proficient in collaborating with cross-functional teams to enhance CRM tools and reporting while leveraging behavioral insights for continuous improvement.

Highest-signal resume keywords

CRM Strategy DevelopmentUser Behavior AnalysisSegmentation and PersonalizationRevenue Growth OptimizationCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Lifecycle ManagementCampaign Logic CreationPerformance AnalysisExperimentation and TestingData-Driven Decision Making

Soft Skills

CollaborationProblem-SolvingAdaptability

Tools & Technologies

CRM ToolsData Analytics PlatformsA/B Testing Software

Industry Keywords

B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-Commerce

About the role

Key responsibilities & impact

Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
Use behavioral data to identify where users lose interest, stop engaging, or miss purchase opportunities
Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
Build experiments, measure results, scale successful approaches, and generate follow-up opportunities
Collaborate with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
Turn CRM into a major revenue channel for EverAI’s AI companionship products
Report directly to Thomas Lacroix, Co-founder and CMO

Requirements

What you’ll need

Demonstrated experience scaling CRM and personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
Experience in a high-volume B2C subscription business where CRM directly affected revenue
Ability to personally create segments, journeys, experiments, campaign logic, and performance analyses
Ability to use user behavior, testing, control groups, attribution, and incrementality to validate results
Comfortable building without a finished playbook and operating with incomplete information
Ability to collaborate with technical, creative, and commercial stakeholders in English
Comfortable working on products powered by uncensored AI models and content
Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce is a bonus
Experience with token, credit, virtual-currency, bonus, or repeat-deposit models is a bonus
Experience building or redesigning CRM in a fast-scaling company is a bonus
Experience using AI for analysis, personalization, experimentation, or content development is a bonus
Willingness and ability to work under a B2B contract arrangement in the country of residence

Benefits

Comp & perks

4 weeks (20 working days) of PTO per year
Yearly in-person annual gathering
Monthly allowance of 100 USD for health insurance expenses
Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
Learning budget for courses, books, conferences, events, or certifications
Company laptop provided
Monitor budget up to 250 USD
Keyboard/mouse/mic/headphones budget up to 150 USD
Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
Fully remote work from anywhere
Long-term B2B contract arrangement preferred, with flexibility on contract structure
Target bonus may be included in the published total gross annual compensation range