Senior Lifecycle Marketing Manager

EverAI

. Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation .

Posted 10/15/2026full-timeRemote • NetherlandsSenior💰 €85,000 - €105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on user engagement, retention, and revenue growth through data-driven insights and personalized customer journeys. Proficient in collaborating with cross-functional teams to enhance CRM tools and reporting.

Highest-signal resume keywords

CRM Strategy DevelopmentUser-Behavior AnalysisCampaign Logic CreationRevenue ImprovementCollaboration with Stakeholders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SegmentationJourney MappingPerformance AnalysisExperimentationAttributionIncrementality TestingConversion OptimizationRetention StrategiesReactivation TechniquesLTV Measurement

Soft Skills

OwnershipPrioritizationCollaborationAdaptabilityCommunication

Tools & Technologies

CRM ToolsEmail Marketing PlatformsPush Notification SystemsIn-Product MessagingAnalytics Software

Industry Keywords

B2C Subscription BusinessIGamingFintechConsumer SubscriptionsHigh-Frequency E-CommerceToken ModelsVirtual CurrencyFree-to-Play Gaming

About the role

Key responsibilities & impact

Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
Use behavioral data to identify where users lose interest, stop engaging, or miss purchase opportunities
Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
Build experiments, measure results, scale successful tests, and identify follow-on opportunities
Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
Manage CRM across email, push notifications, in-product messaging, and promotions
Report directly to Thomas Lacroix, Co-founder and CMO

Requirements

What you’ll need

Significant experience personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
Experience in a high-volume B2C subscription business where CRM directly affected revenue
Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis
Knowledge of user-behavior analysis, testing, control groups, attribution, and incrementality
Ability to work quickly, build without a finished playbook, prioritize, and take ownership
Ability to collaborate with technical, creative, and commercial stakeholders in English
Comfortable working with products powered by uncensored AI models and content
Willingness and ability to work under a B2B contract arrangement in the country of residence
Legally authorized to work in the current country of residence
Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models
Bonus: experience building or redesigning CRM in a fast-scaling company
Bonus: use of AI for analysis, personalization, experimentation, or content development

Benefits

Comp & perks

4 weeks (20 working days) of paid time off per year
Fully remote work from anywhere
Annual in-person meetup
Monthly allowance of 100 USD for health insurance expenses
Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available to up to three family members
Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
Learning budget for courses, books, conferences, events, or certifications
Company laptop
Monitor budget up to 250 USD
Keyboard/mouse/mic/headphones budget up to 150 USD
Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
Bonus offered